Marketing Advisor responsible for driving UKI marketing activities and events that support business growth. Collaborating on marketing strategies and executing plans aligned with regional goals.
About the role
- Senior Corporate Communications Manager at FIFA leading integrated communications strategies for tournaments and initiatives. Collaborating with stakeholders to enhance FIFA’s reputation globally.
Responsibilities
- Lead the conception and execution of integrated communications strategies for FIFA’s tournaments, initiatives, and corporate priorities
- Advise and support senior management by crafting messaging frameworks, speeches, high-level communications materials and content (together with colleagues from the Editorial & Amplification department) for publication on FIFA-owned and operated channels to ensure coherence across platforms
- Ensure alignment and consistency across all corporate narratives by coordinating with the relevant Communications departments
- Strengthen stakeholder trust and visibility by ensuring FIFA’s activities and initiatives are clearly articulated and effectively promoted
- Design and deliver comprehensive communications plans supporting FIFA’s projects, initiatives, and events, with measurable impact objectives
- Lead cross-departmental planning sessions to ensure unified communications objectives across channels and audiences
- Integrate digital-first thinking and audience insights into every communication initiative
- Oversee narrative consistency, ensuring the organisation’s objectives are communicated clearly and credibly
- Develop and maintain centralised messaging frameworks, factsheets, and talking points that define FIFA’s corporate narrative
- Draft, refine, and validate speeches, statements, and media releases on behalf of senior management
- Coordinate closely with the Editorial & Amplification department to ensure content is aligned with broader editorial direction and style guidance
- Provide narrative alignment for event and campaign communications, ensuring priority topics receive strategic amplification
- Partner with the Media Relations department to identify and amplify proactive stories that shape public understanding of FIFA’s initiatives
- Represent Corporate Communications in strategic discussions regarding media engagement, reputation management, and sensitivity handling
- Serve as an internal advisor on message consistency and risk-aware communications
- Assume an active role in tournament and event communications, ensuring tone, messages, and priorities are consistent across all channels
- Provide onsite or remote communications coordination during major events, overseeing rapid response and integrated storytelling
- Anticipate reputational and political sensitivities, implementing effective communication frameworks that mitigate risk
- Build close working relationships with teams across the Communications Division to ensure narrative unity and operational efficiency
- Partner with digital, editorial, and campaign teams to deliver integrated storytelling across FIFA’s ecosystem
Requirements
- Proven experience (10+ years) working in an international sports and/or media organisation – with a specific background in football and/or journalism
- Digital communications expertise and the ability to build and maintain an audience and maintain interest over time
- Excellent English skills, including writing, communication, and presentation
- An outstanding team spirit with an entrepreneurial mindset that thrives when being challenged
- Ability to foster long-term relationships with key professionals
- Solid experience coordinating successful communications campaigns
- Understand and be conscious of the political and commercial nature of a global governing body’s activities in addition to organising tournaments and events
- Fluent in English
- Conversational French, Spanish, German and additional languages beneficial
- Bachelor / Masters in communications/ journalism/digital media
- Excellent written and spoken communication skills and management of messaging and media – as well as working under tight deadlines
- Perfect understanding of global football activities
- Excellent command of communications platforms and media relations
- Expertise in video production and social media as well as standard messaging and content creation.
Benefits
- Health and fitness: Regular football sessions for all abilities, plus on-site gym.
- Home office: Up to two days of home office per week if work permits and home office allowance for all.
- Language courses: Offered to all staff to aid personal and professional growth.
- Continuous learning: We care about your development and encourage internal mobility, offering a variety of training and education to help achieve it.
- Pension: Flexible pension benefits with generous employer contributions.
- Relocation assistance: A dedicated team will be on hand to support your relocation.
- Sustainability: We support all employees using public transport.
- Vacation: Maintain a healthy work/life balance with a generous vacation allowance.
- Volunteering: Make an impact beyond your regular role and bond with colleagues by volunteering with one of our partners.
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