Hybrid Customer Marketing Manager

at Feel Good

• Job title: Customer Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $100,000 - $120,000 per year
• Degree requirement: Postgraduate Degree
• Location requirements: Hybrid, Minneapolis, United States

About the role

• Customer Marketing Manager responsible for strategies maximizing volume and profitability at Flagstone Foods. Collaborating cross-functionally to commercialize products and engage with customers

Responsibilities

• Collaboration is key at Flagstone Foods, and we are looking for an agile and creative leader to work cross functionally and deliver profitable growth for the organization
• In this Marketing Manager role, you will be responsible for developing short and long-term strategies and plans that maximize volume and profitability for assigned customers in partnership with the VP of Marketing, Sales, and the cross-functional team
• You will act as the thought leader for product and portfolio management activities, initiating and leading creative solutions across the 4Ps to win with customers and consumers
• You will serve as a cross-functional leader, engaging and inspiring the extended team and managing resources and priorities to deliver against customer objectives, commercializing new products as well as achieving overall Company objectives
• Lead the marketing planning and commercialization process by analyzing complex business data and bid scenarios to develop a range of solutions for your assigned set of customers
• Work within defined Stage Gate process to commercialize products from idea to shelf leveraging cross-functional colleagues
• Partner with sales to understand key account strategies and identify and implement appropriate category management solutions for optimizing account performance and profitability
• Lead the timely communication of assigned customer needs, strategic insights and initiatives between sales team and internal cross-functional team
• Actively participates in the development of materials in support of retailer line reviews and customer specific selling stories
• Work in partnership with the Insights team to analyze category data and competitive landscape to uncover insights, trends, and root cause of change in category performance and channel/ customer performance
• Analyze business results and marketplace dynamics to maximize growth and profitability of all product lines, delivering against strategic and annual operating plan targets
• Execute plans across all categories and channels in close partnership with sales, operations, research and development and other functions
• Manage cross-functional priorities and resource allocation to achieve volume and profit targets
• Perform other job-related duties as assigned

Requirements

• Master’s degree in Business Administration (MBA) or higher from an accredited university required
• 5+ years customer marketing/product/category management experience in a Consumer-Packaged Goods (CPG) food environment in either a B2B or B2C role
• Applicable knowledge of syndicated data (Circana) and market research techniques
• Strong business and financial acumen; previous P&L management experience/exposure highly preferred
• Excellent project management skills with demonstrated ability to meet project timelines and communicate effectively to cross-functional stakeholders
• Demonstrated strategic thinking, leadership, teamwork, and analytical skills
• Ability to drive results with and through others is key to success in this role
• Ability to create and transfer customer product strategy to deliverable action plan
• Ability to create and assist in delivering presentations to customers based on data-driven insights
• Strong communication skills, both written and oral
• Ability to thrive in an entrepreneurial, fast-paced environment
• Ability to work collaboratively with all cross-functional team members
• High comfort level with ambiguity and change
• Strong working knowledge of Microsoft Office programs (i.e. Excel, PowerPoint, Word) and SAP

Benefits

• medical, dental, and HSA options
• 401(k) plan with company match
• company-paid life and disability coverage