Communications Director developing integrated communications strategies at Mars. Leading corporate storytelling, media relations, and brand PR campaigns in China.
FC
Hybrid Marketing and Communications Specialist
Posted 3 months ago
About the role
- Marketing and Communications Specialist responsible for developing and managing marketing strategies for over 40 locations across Washington, Idaho, Colorado, and Oregon. Requires a bachelor's degree and 3-5 years of experience in corporate marketing roles.
Responsibilities
- Support a wide range of marketing and communication projects, developing, implementing, and evaluating strategies for over 40 locations across Washington, Idaho, Colorado, and Oregon.
- Manage department tasks, including internal and external requests and projects, providing essential support to ensuring timely execution and organization.
- Provide ongoing support for recurring initiatives to ensure seamless execution.
- Generate and analyze monthly reports for GA4 and Google Ads tracking, providing insights and recommendations based on performance data.
- Research and provide technical support with emerging website optimization strategies that align with new trends in Ai, SEO and GEO.
- Assist in managing and organizing incoming leads, contact forms, and website chat inquiries within the CRM and website backend software.
- Manage and update online listings and directories, address modifications, and new location listings, ensuring accuracy and consistency.
- Develop and distribute monthly social media content and performance reports across platforms such as YouTube, LinkedIn, Facebook, Instagram, and Twitter.
- Deploy targeted social media content for business development and branch managers to use in optimizing their online professional outreach and engagement.
- Create and manage marketing materials, media assets, and programs, including campaign data, promotional materials, and review initiatives across internal platforms.
- Research and apply best practices in home care marketing, including paid advertising strategies, social media budget allocation, and community management best practices.
- Oversee client outreach and retention strategies, such as lead nurturing emails, newsletter development, client referral campaigns, online review requests, and branch-ready marketing materials.
Requirements
- Education: Bachelor’s degree in marketing, communications, public relations, or related field (or extensive industry and management experience).
- Experience: 3-5 years’ experience in corporate marketing roles – ideally in companies with multiple locations.
- Skills: Knowledgeable of marketing principles and practices, including message development, advertising, media, event planning, community outreach and publicity vehicles. Proven experience developing marketing plans and campaigns. Demonstrated competence in task management with strong multitasking.
- Technical Proficiency: Strong computer/technical skills and proficiency with PC based MS Office Suite, design software such as Adobe Creative Suite/Canva with creative and working knowledge of graphic design and layout best practices, Ai, WordPress, website analytics tools, social media platforms, including Facebook, Instagram, YouTube, Twitter, LinkedIn, Google; experience in meta data, keywords, tagging standards, and SEO; email marketing (MailChimp), CRM management and AI marketing tools.
Benefits
- Comprehensive Insurance: Medical, dental, vision, and prescription options to keep you and your family healthy.
- Company-Paid Life Insurance: Peace of mind with our company-paid life and AD&D insurance.
- 401(k) Plan: Secure your financial future with our retirement plan, including company matching.
- Health Savings Account: Manage your healthcare costs effectively.
- Employee Assistance Program: Support for personal and professional challenges.
- Work Equipment: Company-provided computer and office setup.
- Paid-Time Off: Accrue 3 weeks of paid vacation in your first year, and more after that!
- 11 Paid Holidays: Enjoy time with friends and family during the holidays.
- Work From Home Flexibility: This position offers primary work from home with only occasional on-site requirements.
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