Marketing Coordinator supporting the Digital Assets marketing team at WisdomTree. Executing integrated marketing campaigns across various channels and ensuring project efficiency.
About the role
- Digital Asset Administrator managing digital content workflows within FTI’s digital asset management system. Ensuring metadata accuracy, asset integrity, and brand consistency across all digital files.
Responsibilities
- Supports the organization, governance, and distribution of branded assets within FTI’s digital asset management system.
- Plays a pivotal part in supporting FTI’s brand strategy by ensuring metadata accuracy, asset integrity, and brand consistency across all digital files.
- Serves as the primary owner of DAM standards, taxonomy, and governance, ensuring long‑term scalability, consistency, and usability of FTI’s digital assets.
- Works closely with Creative Services and Multimedia teams to establish and continuously improve workflows and policies for the acquisition, ingestion, cataloging, versioning, archival, and retirement of assets within the DAM system.
- Establishes and upholds metadata standards and applies accurate metadata to digital assets to optimize findability, usability, and brand alignment.
- Reviews and guides assets to ensure alignment with established DAM, metadata, and brand standards.
- Develops, documents, and maintains clear procedures for asset access, retrieval, version control, and lifecycle management.
Requirements
- Bachelor's degree in Information Systems, Marketing Asset Management, Database Administration or equivalent body of work experience.
- Five or more years of experience in library science, digital asset management, or any appropriate combination of education and experience as determined by management.
- Proficiency with digital asset management platforms (e.g., Frontify), content management systems, and related tools is required.
- Solid understanding of copyright, intellectual property rights, and regulatory considerations related to asset usage and distribution is essential.
- Strong visual literacy to assess asset quality and brand alignment.
- Familiarity with digital preservation and archival standards to support lifecycle management and version control.
- Ability to analyze asset usage and metadata performance to drive continuous improvement.
Benefits
- Industry-leading benefits as an investment in the lives of team members and their families
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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