About the role

CRM Data Developer designing and maintaining data pipelines and audience segmentation for personalized marketing at Expedia Group. Collaborating with stakeholders to ensure data accuracy and compliance while driving high-impact campaigns.

Responsibilities

Develop and optimize data pipelines and integrations for CRM and marketing platforms, including Salesforce Data Cloud
Build and maintain audience segmentation logic, calculated insights and identity resolution to enable real-time, accurate data flow for personalized campaigns
Partner closely with Marketing stakeholders to translate business requirements into scalable Salesforce Data Cloud configurations and integrations
Collaborate with Data Engineering teams to deliver reliable, robust, and high-performance data pipelines
Support the CRM Data & Audiences Director and Senior Managers on strategic CRM data related projects and initiatives
Define comprehensive testing plans, lead User Acceptance Testing (UAT) for new datasets onboarded into Data Cloud and support deployment and release processes across test and production environments
Proactively Monitor data feeds, ensuring data quality, performance, and reliability through proactive validation, monitoring, troubleshooting, and resolution of issues
Ensure data governance, quality and full compliance with privacy regulations (GDPR, CCPA) while adhering to Salesforce Data Cloud and industry best practices
Create and maintain documentation, runbooks, and knowledge-sharing materials for Data Cloud architecture, configurations, and solutions
Drive innovation by staying current with new Salesforce Data Cloud features, evaluating their potential and leading Proof-of-Concept (PoC) initiatives to advance traveler engagement strategies

Salesforce Data Cloud technical configuration (DLOs, DMOs, identity resolution, calculated insights, data streams)
Strong hands-on experience in SQL, ETL/ELT processes, and data modeling
Significant experience in data quality, performance monitoring and complex issue resolution
Deep knowledge of the Salesforce ecosystem (Data Cloud, Marketing Cloud) and broader CRM/marketing technology platforms
Solid understanding of machine learning and AI concepts as applied to customer data and personalization
Proven expertise in data privacy, governance, and compliance best practices (GDPR, CCPA)
Experience designing testing strategies and leading UAT in complex data environments
Ability to thrive in a fast-paced, cross-functional environment and deliver production-ready, scalable solutions
A proactive team player with a collaborative mindset that can work well in a globally distributed team
Ability to drive innovation through PoCs and emerging capabilities
Bachelor’s or Master’s degree in Computer Science, Data Engineering or equivalent practical experience
3+ years of relevant experience in CRM data development, with significant hands-on work in Salesforce Data Cloud or comparable customer data platforms