Lead Key User augmenting local business processes with Transform360 solutions at GEA. Responsible for the effective adoption and training of engineering business processes.
About the role
- CRM Data Developer designing and maintaining data pipelines and audience segmentation for personalized marketing at Expedia Group. Collaborating with stakeholders to ensure data accuracy and compliance while driving high-impact campaigns.
Responsibilities
- Develop and optimize data pipelines and integrations for CRM and marketing platforms, including Salesforce Data Cloud
- Build and maintain audience segmentation logic, calculated insights and identity resolution to enable real-time, accurate data flow for personalized campaigns
- Partner closely with Marketing stakeholders to translate business requirements into scalable Salesforce Data Cloud configurations and integrations
- Collaborate with Data Engineering teams to deliver reliable, robust, and high-performance data pipelines
- Support the CRM Data & Audiences Director and Senior Managers on strategic CRM data related projects and initiatives
- Define comprehensive testing plans, lead User Acceptance Testing (UAT) for new datasets onboarded into Data Cloud and support deployment and release processes across test and production environments
- Proactively Monitor data feeds, ensuring data quality, performance, and reliability through proactive validation, monitoring, troubleshooting, and resolution of issues
- Ensure data governance, quality and full compliance with privacy regulations (GDPR, CCPA) while adhering to Salesforce Data Cloud and industry best practices
- Create and maintain documentation, runbooks, and knowledge-sharing materials for Data Cloud architecture, configurations, and solutions
- Drive innovation by staying current with new Salesforce Data Cloud features, evaluating their potential and leading Proof-of-Concept (PoC) initiatives to advance traveler engagement strategies
Requirements
- Salesforce Data Cloud technical configuration (DLOs, DMOs, identity resolution, calculated insights, data streams)
- Strong hands-on experience in SQL, ETL/ELT processes, and data modeling
- Significant experience in data quality, performance monitoring and complex issue resolution
- Deep knowledge of the Salesforce ecosystem (Data Cloud, Marketing Cloud) and broader CRM/marketing technology platforms
- Solid understanding of machine learning and AI concepts as applied to customer data and personalization
- Proven expertise in data privacy, governance, and compliance best practices (GDPR, CCPA)
- Experience designing testing strategies and leading UAT in complex data environments
- Ability to thrive in a fast-paced, cross-functional environment and deliver production-ready, scalable solutions
- A proactive team player with a collaborative mindset that can work well in a globally distributed team
- Ability to drive innovation through PoCs and emerging capabilities
- Bachelor’s or Master’s degree in Computer Science, Data Engineering or equivalent practical experience
- 3+ years of relevant experience in CRM data development, with significant hands-on work in Salesforce Data Cloud or comparable customer data platforms
Benefits
- full benefits package
- exciting travel perks
- generous time-off
- parental leave
- flexible work model
- career development resources
- medical/dental/vision
- paid time off
- Employee Assistance Program
- wellness & travel reimbursement
- travel discounts
- International Airlines Travel Agent (IATAN) membership
Job title
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