Consumer Insights Manager for Expedia Group analyzing traveler's perceptions and brand effectiveness. Collaborating with marketing teams to inform strategies using research and insights.
Responsibilities
Lead end-to-end research programs—from execution to delivering actionable insights
Own major measurement work-streams such as Brand Health Tracking and Creative Development & Testing across our three flagship brands
Collaborate with cross-functional stakeholders to define clear measurement objectives and develop tailored research plans
Advocate for brand measurement best practices across the marketing organization and broader Expedia Group
Manage external research partners and foster long-term, productive relationships
Ensure our measurement approaches evolve with the latest industry standards, technologies, and marketing trends
Requirements
Minimum 6 years of experience in consumer research and insights, with a strong track record in brand and campaign measurement
Experience on both agency and client sides is ideal, though high-performing candidates from either background are welcome
Experience measuring sponsorship effectiveness is a plus
Experience measuring campaign effectiveness and creative
Proficient in a range of research methodologies, including traditional qualitative and quantitative approaches, as well as social listening and sentiment analysis tools
Ability to translate complex data and research learnings into clear, engaging, and actionable narratives for diverse audiences, including key stakeholders and senior leadership
Comfortable getting hands-on with data and research to craft clear, engaging narratives
Adept at navigating complex, global organizations and building relationships with stakeholders across functions and geographies
Ability to collaborate with cross-functional teams (marketing, creative, analytics, product) to integrate insights into business strategies and actions
Excellent project management skills, with the ability to juggle multiple work-streams and maintain attention to detail.
Benefits
medical/dental/vision
paid time off
Employee Assistance Program
wellness & travel reimbursement
travel discounts
International Airlines Travel Agent (IATAN) membership
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