Hybrid Consumer Insights Manager

Posted 3 weeks ago

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About the role

  • Consumer Insights Manager for Expedia Group analyzing traveler's perceptions and brand effectiveness. Collaborating with marketing teams to inform strategies using research and insights.

Responsibilities

  • Lead end-to-end research programs—from execution to delivering actionable insights
  • Own major measurement work-streams such as Brand Health Tracking and Creative Development & Testing across our three flagship brands
  • Collaborate with cross-functional stakeholders to define clear measurement objectives and develop tailored research plans
  • Advocate for brand measurement best practices across the marketing organization and broader Expedia Group
  • Manage external research partners and foster long-term, productive relationships
  • Ensure our measurement approaches evolve with the latest industry standards, technologies, and marketing trends

Requirements

  • Minimum 6 years of experience in consumer research and insights, with a strong track record in brand and campaign measurement
  • Experience on both agency and client sides is ideal, though high-performing candidates from either background are welcome
  • Experience measuring sponsorship effectiveness is a plus
  • Experience measuring campaign effectiveness and creative
  • Proficient in a range of research methodologies, including traditional qualitative and quantitative approaches, as well as social listening and sentiment analysis tools
  • Ability to translate complex data and research learnings into clear, engaging, and actionable narratives for diverse audiences, including key stakeholders and senior leadership
  • Comfortable getting hands-on with data and research to craft clear, engaging narratives
  • Adept at navigating complex, global organizations and building relationships with stakeholders across functions and geographies
  • Ability to collaborate with cross-functional teams (marketing, creative, analytics, product) to integrate insights into business strategies and actions
  • Excellent project management skills, with the ability to juggle multiple work-streams and maintain attention to detail.

Benefits

  • medical/dental/vision
  • paid time off
  • Employee Assistance Program
  • wellness & travel reimbursement
  • travel discounts
  • International Airlines Travel Agent (IATAN) membership

Job title

Consumer Insights Manager

Job type

Experience level

Mid levelSenior

Salary

$110,500 - $155,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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