Rotational Associate Manager at Kikoff’s fintech program for career acceleration. Gaining exposure across critical business functions with mentorship and hands - on experience.
About the role
- Programmatic Platforms Manager optimizing programmatic monetization strategies for health and wellness brands. Collaborating with Ad Operations, Product, and Engineering teams to ensure ad quality and performance.
Responsibilities
- Own and optimize the programmatic monetization strategy on our portfolio of trusted health and wellness brands.
- Maximize revenue and eCPM performance for third-party revenue across the entire portfolio of digital properties, including websites and apps.
- Setup and manage sell-side partners, through a variety of programmatic integrations, including header-bidding channels.
- Test and perform yield analysis to determine optimal integrations for each partner and contribute to overall revenue strategy.
- Surface risks, trends, and optimization opportunities through clear documentation and communication.
- Work closely with vendors (SSPs/partners) to generate recommendations, troubleshoot technical issues, and improve overall ad quality.
- Actively debug display and video ad delivery on web pages and apps using browser developer tools and Charles to quickly diagnose and resolve issues.
- Monitor and maintain ad quality across our portfolio, including updating blocklists and monitoring network requests.
- Collaborate across departments to build and test custom ad revenue programs.
- Provide weekly updates and data-driven insights to senior executives on revenue performance.
Requirements
- Strong knowledge and expert-level hands-on experience working within Google Ad Manager (GAM) for comprehensive ad trafficking, testing, and reporting.
- Proven practical experience setting up, managing, and optimizing all aspects of sell-side programmatic channels, including header-bidding partners.
- Strong Hands-on technical aptitude required for in-depth troubleshooting and debugging of complex ad technology integrations using tools like browser developer consoles and Charles.
- Strong analytical background and excellent quantitative skills required to drive strategic decisions.
- Must be proficient with BI tools (Domo, Tableau, Looker, etc.) and possess Intermediate to Advanced Microsoft Excel Skills (Pivot Tables, VLOOKUP, SUMIF, etc.) for data visualization.
- Minimum 2+ years of relevant experience in Yield Management within a digital Ad Agency, Publisher, or Ad Tech Vendor is preferred.
- Excellent communication, follow-through, and interpersonal skills, coupled with a keen interest in digital media operations and the online advertising ecosystem.
- Bachelor's degree in business, mathematics, science, technical field or equivalent experience.
Benefits
- comprehensive medical, dental and vision coverage
- life and disability benefits
- Flexible Spending Accounts (FSAs)
- 401(k) with company match
- Employee Stock Purchase Plan
- Flexible Time Off
- Volunteer Time Off
- paid holidays
- family building and caregiving support
- generous Family Care and Parental leave
- Fitness Reimbursement
- access to wellness programs
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