Enterprise ABM Programs Manager at Euna Solutions, developing account-based marketing strategies for high-value public sector accounts in a hybrid work environment.
Responsibilities
Responsible for building, executing, and optimizing strategic account-based marketing programs for high-value public sector accounts.
Develop and run high-impact 1:1 and 1: Few ABM programs designed to deliver influence, engagement, and qualified opportunities.
Design and execute integrated ABM programs across email, digital, content, paid media, events, and coordinated sales plays.
Track and report on engagement, funnel impact, pipeline contribution, and account progression.
Work closely with Sales and Business Development to build shared account plans and activation strategies.
Use intent, engagement, and account-level signals to identify opportunities and timing.
Requirements
5-8 years in B2B demand generation or ABM roles, ideally in enterprise SaaS.
Experience marketing to public sector audiences with complex and lengthy buying cycles.
Hands-on experience executing 1:1 and/or 1: Few ABM programs.
Strong experience using CRM and Marketing Automation platforms; 6sense or other ABM intent platforms is a strong asset.
Strong analytical skills with the ability to measure funnel performance and pipeline influence.
Excellent communication and collaboration skills with proven ability to work effectively with Sales.
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