Master Thesis focusing on the development of a scalable partner lifecycle management framework for SaaS solutions. Working at the intersection of digitalization and strategic partner management within etalytics.
Responsibilities
You will conduct a thorough literature and market analysis of existing approaches to partner management in SaaS companies
You will identify relevant criteria for selecting, evaluating, and developing sales partners
You will analyze existing digital tools and platforms that can support partner management (e.g., CRM systems, partner portals)
You will develop a scalable framework for structuring and automating partner lifecycle management
You will create a consistent concept and validate it using a real SaaS use case (e.g., etalytics GmbH)
Requirements
You are studying Business Informatics, Industrial Engineering, Business Administration, Economics, or a comparable field
You have an interest in topics such as SaaS sales, partner management, digitalization, and data-driven business models
You work analytically and in a structured way and find pragmatic solutions to complex challenges
You are eager to work intensively on a strategic and application-oriented topic
You have very good German skills and good English skills
Benefits
Purposeful work: Support industrial companies in becoming more efficient and sustainable
Flexibility: Hybrid work with home office options (two days per week) and flexible working hours
Team spirit: A supportive, collegial environment with plenty of room for exchange and collaboration
Community: Regular team events and shared activities
Excellent development opportunities: High level of responsibility and close supervision in a growing team
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