Category Manager working with brands like TENA in Italy. Improving retailer category performance and developing strategies for customer marketing.
Responsibilities
Work on International Brands like TENA®, Nuvenia®, Tempo® and Demak'Up®
Deliver range review recommendations to assigned customers
Develop shelf approach recommendations based on data and insights, and build planograms for partner clients
Support Sales proactively in defining customer strategies
Develop support material for innovation and key activities (folders, teasers, displays, pop material, in-store communication and Shopper and Customized Activities)
Prepare and present Business Reviews, Action Plans and Projects with high visibility at all levels of the company
Cascade monthly reports (tracking market, brands, retailer performances, causes and effects) to the Business Unit
Assist the team in the Business Planning Cycle
Requirements
University Degree in Economics, Marketing or equivalent field of study
Previous experience in a similar role (Consulting, Controlling, Analytical Marketing) in a complex FMCG Company
Fluency in both English and Italian language
Familiarity with Nielsen tools and database (or IRI) and Excel
Strong Data Analysis skills and ability to summarize effectively
Team collaboration and good communication skills
Proactivity in leading multiple projects at the same time
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