Part - Time Social Media Content Creator at Hendler Family Brewing Company. Focus on crafting short - form video content for social media channels, primarily TikTok and Instagram.
About the role
- Sr. Social Media Manager leading organic social strategy for ESRT’s iconic buildings and enhancing brand presence. Driving measurable business impact and community engagement through high-performing content across multiple platforms.
Responsibilities
- The Sr. Social Media Manager leads organic social strategy and execution across the ESB Observatory—the World’s Most Famous Building and a global cultural icon—and ESRT’s commercial real estate portfolio.
- The Sr. Social Media Manager drives measurable business impact through high-performing content, channel growth, and integrated campaigns that convert awareness into web traffic, leads, and ticket sales.
- This leader owns the full organic ecosystem: content strategy, publishing, influencer programs, analytics, and community engagement.
- They steward a consistent, modern brand voice across platforms and bring a performance-oriented mindset rooted in data, cultural fluency, and proven conversion-driving tactics.
Requirements
- 7–10 years of social media experience with demonstrated growth and conversion results
- Background in tourism, entertainment, lifestyle, or real estate preferred
- Bachelor’s degree in marketing, communications, digital media, or a related field
- Proven ability to drive conversions through organic social content
- Expert command of Instagram, TikTok, Facebook, X, LinkedIn, Pinterest, YouTube, Snapchat; WeChat/Weibo familiarity is a plus
- Strong ability to craft scripts, copy, briefs, and visual direction
- Ability to solve problems quickly and operate confidently under tight timelines
- Comfort in both consumer-facing and B2B environments
- Experience leading teams, interns, agencies, and creator partners
- Ability to influence senior leaders and cross-functional partners with clarity and authority.
Benefits
- Competitive base salary and bonus
- Health/Dental/Vision insurance
- Company sponsored Life, AD&D, STD (with Salary Continuation), and LTD Insurance
- Voluntary Enhanced LTD Program
- Voluntary Hospital, Accident, and Cancer Programs
- 401(k) with 100% match up to 5%
- Paid parental leave
- Pre-tax transit accounts
- Employee Assistance Program for emotional, financial, and legal support
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