Business Analytics Manager at PNC managing email marketing campaigns and leading analytics initiatives. Collaborating across teams to optimize engagement and deliverability while ensuring compliance in marketing.
About the role
- Data Analyst for Tourism Richmond managing digital marketing data and analytics. Supporting teams with Google Analytics, reporting, and dashboard development in a hybrid work environment.
Responsibilities
- Support reporting from Tourism Richmond’s digital marketing platforms such as Google Marketing Platform (Google Analytics, Google Ads, DV360, etc.), Meta Business Suite, and MailChimp, including maintaining accurate tracking through tools such as Google Tag Manager, pixels, and UTM parameters.
- Assist with data collection, analysis, and dashboard development (e.g., Power BI or Looker Studio) for campaign, website, and executive reporting, ensuring automation and consistency across data sources.
- Collaborate with marketing, web, and agency partners to ensure analytics tagging, campaign tracking, and audience data integrations function properly across systems.
- Monitor economic, industry and business, consumer, competitors, and market trends and developments to inform destination management, development and promotion, and strategic planning.
Requirements
- Post-secondary education in Business Administration, Business Analytics, Marketing, Computer Science, or equivalent training/experience
- 2+ years of data analysis experience in marketing data analysis, digital analytics, and/or performance reporting
- Experience with Google Analytics, Google Ads, and Google Looker Studio is preferred
- Knowledge of PowerBI and SQL is strongly preferred
- Proficient in working with data analytic/reporting tools such as Google Workspace, Google Tag Manager, UTM tracking, pixel implementation, and MS Office suite (Excel, Word, PowerPoint)
- Forward-thinking, proactive, resourceful, and a positive, helpful attitude.
Benefits
- Robust RRSP program
- Comprehensive benefits package
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