About the role

  • Lead brand communication strategies aligned with business goals. Collaborate with data analysis to drive insights at EnergyBBDO agency.

Responsibilities

  • Lead the development of brand and communication strategies aligned with clients' business objectives
  • Translate business challenges into clear communication directions
  • Serve as the guardian of strategic consistency across all brand touchpoints
  • Lead research processes (qualitative and quantitative), data analysis, and cultural trend monitoring
  • Identify relevant consumer, market, and behavioral insights
  • Turn data into clear, inspiring strategic narratives
  • Develop and validate clear, directive, and inspiring creative briefs
  • Ensure briefs connect strategy, culture, and creative opportunities
  • Partner with Creative to elevate the quality of ideas
  • Act as the primary strategic point of reference for clients
  • Deliver strategic presentations with clarity and persuasive impact
  • Influence business decisions based on data, culture, and communication
  • Work collaboratively with Creative, Media, BI, Account Management, and Data teams
  • Ensure coherence between strategy, creative execution, and media planning
  • Foster collaboration and a holistic communication outlook
  • Map cultural, behavioral, and consumer trends
  • Bring continuous cultural and industry knowledge to the agency and clients
  • Propose new approaches, formats, and brand territories
  • Define strategic KPIs together with clients and internal teams
  • Analyze campaign results and extract learnings
  • Feed insights back into strategy based on data and performance

Requirements

  • Strategic thinking and business acumen
  • Analytical skills and data interpretation
  • Cultural knowledge and communication sensitivity
  • Leadership and people management
  • Storytelling and presentation skills
  • Collaboration and influencing skills

Benefits

  • Inclusive and diverse work environment
  • Opportunities for growth and learning
  • Integration and exchange of experiences

Job title

Planning Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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