Business Analyst at Qualfon identifying process improvements through data analysis and operational insights in Mexico City.
About the role
- Media Analyst executing media strategies and collaborating with teams at EnergyBBDO. Focusing on media planning and campaign execution with audience analysis.
Responsibilities
- The Media Analyst plays a crucial role in developing and executing media strategies.
- Actively participates in the creation of tactical and strategic plans, collaborating with the team to develop strategies aligned with client objectives.
- Defines the strategy for each campaign, including audiences and targeting, providing support to supervisors and managers with insights and recommendations.
- Coordinates team activities and manages the process from media space purchasing through campaign launch.
- Monitors campaign performance daily, adjusting strategies as necessary.
- Identifies broadcast or placement errors in media outlets to arrange compensation.
- Works closely with other teams involved in the process to ensure effective alignment.
- Assists in preparing campaign reports and in the media billing process.
Requirements
- Microsoft Office Suite: Proficiency with Microsoft Office applications such as Excel, Word and PowerPoint for data analysis, reporting and presentations.
- VBS System: Practical experience using the VBS system and TV programming.
- Instar: Ability to use Instar for television audience data analysis.
- Easy Media: Competence using Easy Media for audience analysis and radio media planning.
- TGI (Target Group Index): Knowledge of TGI for market research and audience identification.
- Facebook Business Manager, Google Ads, TikTok Ads and other media platform operations.
- Offline Media Knowledge: Familiarity with different offline media channels, including broadcast TV, radio, newspapers and magazines, as well as an understanding of offline media buying strategies.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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