Community Manager responsible for engaging with audiences on social media platforms. Working at EnergyBBDO and collaborating with various internal teams.
Responsibilities
Observe and interact with the audience using the brand's tone to build relationships and encourage engagement.
Generate opportunities by analyzing fan behavior and events related to the brand.
Prepare the brand's social calendar in coordination with Media and Creative teams, identifying opportunities and issues that arise day to day to include content and editorials.
Monitor the brand's activity across its digital channels, evaluating engagement rates and the relevance of posts to optimize performance. Make course corrections and identify new interaction opportunities.
Upload posts according to the schedule.
Work with the BI team on projects to incorporate data-driven insights into your observations and analyses.
Participate in briefing development together with Account, Creative and Media teams, compiling the annual inventory of content to be published according to client planning.
Manage crisis situations, preparing reports that show required adjustments, correcting content, and analyzing traffic, comments, likes and potential negative perceptions of the product.
Coordinate activities related to customer service, deadline tracking and execution of tasks by the Creative team and Production.
Create and update Response Guides for consumers for each platform, using client-provided materials that contain the necessary product information.
Resolve occasional issues not covered in the Response Guides by requesting support from the client.
Generate proactive insights, presenting market opportunities to the client through monitoring of the digital environment.
Align strategies by communicating with the teams involved in the project.
Perform other related activities as requested, instructed or supervised by your immediate manager to contribute to the team and to your professional development.
Requirements
Degree in Advertising, Marketing or related fields.
Familiarity with social networks such as Facebook, Instagram, LinkedIn, YouTube, TikTok, Kwai, Twitter and other platforms;
Knowledge of the Microsoft Office suite;
Ability to interact easily with agency departments;
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