Marketing Analyst with a strong design focus at Be.Change Consulting, creating impactful visual strategies for B2B communications and campaigns. Combining strategy, design, and digital communication.
About the role
- Channel Marketing Manager for e.l.f. Cosmetics and e.l.f. SKIN portfolios. Driving brand strategy, execution, and collaborations across retail and digital markets.
Responsibilities
- Drive Channel Strategy
- Translate and execute 360° go-to-market programs across key retailer marketing channels (in-store, e-commerce, and omnichannel) that elevate the brand and drive conversion.
- Partner with sales to develop tailored retail strategies grounded in shopper insights, category trends, and business objectives.
- Ensure brand consistency and creative excellence across all retail touchpoints—from merchandising to digital presence to in-store experiences.
- Develop and manage retailer presentations, sell-in decks, and toolkits that inspire and align internal and external partners.
- Support global e.l.f. Cosmetics & e.l.f. SKIN launches with compelling retail narratives, channel plans, and activation toolkits.
- Collaborate with brand, sales and integrated marketing teams to localize storytelling for specific channels and retailers.
- Own the creation and brand direction of retail merchandising assets, ensuring every display and touchpoint reflects brand identity and drives conversion.
- Partner with creative, project management and visual merchandising teams to bring bold ideas to life through secondary displays, planograms and eventing.
- Lead timelines, briefs, and executional details to deliver channel deliverables at e.l.f. speed—with excellence.
- Track performance metrics (sales lift, engagement, ROI) to evaluate campaign effectiveness and inform future strategies.
- Leverage consumer and shopper insights to continuously enhance program relevance and impact.
- Be the connective tissue between brand, sales, and creative teams—ensuring alignment and cross-functional excellence in all retailer touchpoints.
- Own end-to-end retailer planning for key launch initiatives—from merchandising and activation strategy to digital rollout and post-launch analysis.
Requirements
- 5–7+ years of experience in brand, shopper, or channel marketing, ideally within beauty, CPG, or lifestyle industries.
- Proven experience executing brand and/or retail marketing programs across omnichannel environments.
- Strong understanding of consumer behavior, retail dynamics, and digital ecosystems.
- A balance of analytical thinking and creative intuition—able to connect insights to bold ideas.
- Excellent project management skills—organized, detail-oriented, and deadline-driven.
- Strong communication and presentation skills (Keynote/PowerPoint wizardry a plus).
- Collaborative mindset—you thrive in fast-paced, high-growth environments and believe teamwork makes the dream work.
- A fearless, curious beauty lover aligned with e.l.f.’s inclusive and disruptive DNA.
Benefits
- Competitive pay
- Bonus eligibility (200% of target over the last six fiscal years)
- Equity
- Flexible time off
- Year-round half-day Fridays
- Hybrid 3 day in office, 2 day at home work environment
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