Enterprise Editorial Journalist creating and enhancing content marketing for Elevance Health. Responsible for thought leadership messaging and collaborating with various teams.
Responsibilities
Responsible for elevating and enhancing content marketing efforts on Elevance-owned platforms
Helps create and bring to life enterprise thought leadership messaging
Researches, writes, edits, and reviews content for Elevance owned channels and social platforms
Identifies content topics that ladder up to the thought leadership platform’s topics and themes
Pitches new ideas to the core Enterprise Content Marketing Strategy team
Creates relationships with contacts and sources inside and outside of the organization that could potentially be featured in content
Collaborates with Elevance Brand Team, Corporate Communications, and other lines of business to inform topics and article content
Participates and acts as a leading voice within the Enterprise Editorial Council
Ensures that marketing efforts are connected and aligned to the Enterprise messaging platform
Ensures all materials meet internal and external business and legal standards
Requirements
Requires a BA/BS in Communications, Journalism or a related field
Minimum of 8 years of job related experience
Experience in healthcare or managed care preferred
Strong writing/editing background focused on journalism or Brand journalism in the health space and thought leadership is preferred
Experience with Messaging platforms is preferred
Experience working with LLM Metrics (Large Language models Search Metrics) is nice to have
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