Marketing Analyst with a strong design focus at Be.Change Consulting, creating impactful visual strategies for B2B communications and campaigns. Combining strategy, design, and digital communication.
About the role
- Enterprise Marketing Manager leading enterprise-level marketing initiatives at a healthcare technology company. Overseeing demand generation and enhancing product adoption across health systems.
Responsibilities
- Own strategy, planning, and execution for all conferences and tradeshows.
- Partner with sales and leadership to build pre-event and post-event workflows (targeting lists, outreach cadences, booth messaging, event invites, lead follow-up).
- Manage conference assets including banners, booths, handouts, case studies, and video needs.
- Develop field-ready content and campaigns to support pipeline acceleration across our Enterprise business.
- Budget management for conferences and tradeshows
- Own organic social media strategy for enterprise channels (LinkedIn & X), including writing, scheduling, engagement monitoring, and performance tracking.
- Lead segmentation and targeting lists supporting strategic outbound and ABM programs.
- Build and optimize multi-touch email campaigns in marketing automation tools.
- Partner with Growth Marketing on paid campaigns and enterprise-specific audience targeting.
- Support the creation of key enterprise assets such as sales decks, 1-pagers, brochures, case studies, conference materials, and product marketing updates
- Collaborate with clinical, product, creative, and sales teams to ensure alignment, accuracy, and compliance.
- Manage inbound lead flow, qualification routing, and monthly reporting dashboards.
- Track funnel performance (MCL → MQL → Opportunity) for enterprise segments.
- Deliver insights that inform campaign strategy, targeting, and ROI.
- Support company awards submissions and industry recognition programs.
Requirements
- 8+ years of B2B marketing experience (enterprise healthcare or medtech preferred).
- Experience owning conferences, field marketing programs, or large-scale events.
- Strong writing skills (social, email campaigns, sales enablement content).
- Demonstrated ability to manage cross-functional projects with tight timelines.
- Experience with CRM and marketing tools.
- Comfortable working in a fast-paced, high-growth environment with shifting priorities.
- Bachelor Degree required.
- Located in San Francisco Bay area.
Benefits
- The opportunity to work on products that impact the health of millions of people.
- Generous paid-time off
- Stock incentive plans
- Medical/Dental/Vision, Disability + Life Insurance
- One Medical membership
- Parental Leave
- 401k Matching
- Wellness programs and perks (Headspace, Ginger, Aaptiv, Physera)
- Learning and Development stipend
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Google Marketing Technology & Data Consultant representing Caterpillar's Google Marketing Platform suite. Focusing on Google Analytics to enhance digital solutions for customers and dealers.
Marketing Data Integration & Adoption Consultant at Caterpillar Inc. focusing on integrating Google Analytics with marketing platforms and enhancing customer experiences.
Analista Trade Marketing Sr na Ypê, liderando análises e dashboards PBI para decisões comerciais. Oportunidades de crescimento em um ambiente de trabalho colaborativo e socialmente responsável.
Intern assisting in marketing strategies and social media management for a chemical company. Collaborating on campaigns and content creation to enhance public engagement.
Auxiliar de Marketing enhancing NEON's marketing strategies in the fine chemical industry. Collaborating in campaigns and digital marketing efforts while developing professional growth.
Director of Marketing leading all aspects of digital marketing and campaigns for North Coast, enhancing brand presence while collaborating with internal teams.
Global Marketing Head overseeing Immunology franchise strategy at Sandoz, ensuring global alignment and commercial impact across biosimilar assets.
Marketing Coordinator executing marketing programs for Aramark Collegiate Hospitality account. Driving business growth, consumer engagement, and client retention strategies in a university setting.
Student Worker assisting with food preparation and customer service at Aramark. Engaging with customers and maintaining quality standards in food service operations.