Marketing Teamkoordinator overseeing diverse marketing activities to enhance BG - Graspointner's brand visibility and product sales internationally. Coordinating teams and supporting marketing leads in a collaborative environment.
About the role
- Enterprise Marketing Manager leading enterprise-level marketing initiatives at a healthcare technology company. Overseeing demand generation and enhancing product adoption across health systems.
Responsibilities
- Own strategy, planning, and execution for all conferences and tradeshows.
- Partner with sales and leadership to build pre-event and post-event workflows (targeting lists, outreach cadences, booth messaging, event invites, lead follow-up).
- Manage conference assets including banners, booths, handouts, case studies, and video needs.
- Develop field-ready content and campaigns to support pipeline acceleration across our Enterprise business.
- Budget management for conferences and tradeshows
- Own organic social media strategy for enterprise channels (LinkedIn & X), including writing, scheduling, engagement monitoring, and performance tracking.
- Lead segmentation and targeting lists supporting strategic outbound and ABM programs.
- Build and optimize multi-touch email campaigns in marketing automation tools.
- Partner with Growth Marketing on paid campaigns and enterprise-specific audience targeting.
- Support the creation of key enterprise assets such as sales decks, 1-pagers, brochures, case studies, conference materials, and product marketing updates
- Collaborate with clinical, product, creative, and sales teams to ensure alignment, accuracy, and compliance.
- Manage inbound lead flow, qualification routing, and monthly reporting dashboards.
- Track funnel performance (MCL → MQL → Opportunity) for enterprise segments.
- Deliver insights that inform campaign strategy, targeting, and ROI.
- Support company awards submissions and industry recognition programs.
Requirements
- 8+ years of B2B marketing experience (enterprise healthcare or medtech preferred).
- Experience owning conferences, field marketing programs, or large-scale events.
- Strong writing skills (social, email campaigns, sales enablement content).
- Demonstrated ability to manage cross-functional projects with tight timelines.
- Experience with CRM and marketing tools.
- Comfortable working in a fast-paced, high-growth environment with shifting priorities.
- Bachelor Degree required.
- Located in San Francisco Bay area.
Benefits
- The opportunity to work on products that impact the health of millions of people.
- Generous paid-time off
- Stock incentive plans
- Medical/Dental/Vision, Disability + Life Insurance
- One Medical membership
- Parental Leave
- 401k Matching
- Wellness programs and perks (Headspace, Ginger, Aaptiv, Physera)
- Learning and Development stipend
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