Senior Content Editor producing high - quality, engaging content for Paradise Media’s iGaming brands. Collaborating with various teams to meet compliance and performance objectives while using AI tools.
About the role
- Social and Digital Content Lead developing impactful, insight-driven content for sports and gaming. Collaborating with teams to create effective campaigns and strategies for major brands.
Responsibilities
- Lead the development and delivery of integrated digital and social strategies from a content-first perspective.
- Act as the strategic bridge between client objectives, creative ideation and content performance.
- Use research and analytics tools (Pulsar, Audiense, Trackr, GWI, Fan Intelligence, FanCore, Neurons and our campaign database) to uncover insights and inform content strategy.
- Provide clear, data-backed recommendations on channels, formats and content approaches to maximise campaign success.
- Support the D&S Strategy Director and Client Services teams by identifying growth opportunities and contributing to new business pitches.
- Feed in clear social strategy guidance and work collaboratively with project strategist(s) that shape and guide creative briefs from a digital and social perspective.
- Lead and facilitate ideation sessions, ensuring a social-first mindset is embedded in all concepts.
- Confidently brief, challenge and elevate creative ideas, ensuring they are both innovative and strategically grounded.
- Source best-in-class content examples and cultural references to inform and inspire creative direction.
- Guide creative teams to deliver high-performing content tailored to each platform’s behavior and audience expectations.
- Define and champion best practice approaches across all digital and social channels (Facebook, Instagram, X, TikTok, YouTube, etc).
- Use performance data and past campaign learnings to inform creative ideation and optimisation.
- Lead post-campaign reviews and share actionable insights on what worked, why and how to improve future output.
- Champion a test-and-learn culture, utilising Neurons and Fan Intelligence to gain insights into the impact of messaging, visuals, and formats on performance.
- Present regular content performance reviews and learnings to creative and marketing leadership, highlighting what works and why.
- Partner with internal, freelance and influencer production teams to ensure all content adheres to social-first best practices, from briefing through to editing and final delivery.
- Support in sourcing and directing appropriate production partners who can deliver authentic social storytelling.
- Attend and direct shoots when required, ensuring the digital, social, and influencer perspective is represented on set.
- Maintain and enforce efficient workflows and approval processes across creative, digital and client teams.
- Creating bespoke social guidelines per project to ensure content is as native as possible and meets campaign objectives, while balancing client creative guidelines.
- Act as a subject matter expert on digital and social content, providing guidance and mentorship to colleagues and junior team members.
- Develop and maintain content playbooks, style guides and best practice frameworks to ensure consistency and quality across teams and markets.
- Stay ahead of emerging digital trends, technologies, and creative formats, introducing innovative ideas to keep the agency’s output future-facing.
- Contribute to thought leadership internally and externally through POV documents, blogs and whitepapers.
- Support the continuous improvement of agency processes and collaboration models for more effective content delivery and results.
- Provide consultation on best practice on delivery phase for projects you’re not casted on, when required.
- Contribute to client-facing strategy presentations, ensuring clarity and impact in digital storytelling.
- Collaborate across departments to ensure smooth communication and alignment during project delivery.
Requirements
- 3 to 4 years experience in a creative, digital or social agency, developing insight led content strategies for major brands.
- Strong understanding of platform behaviours, formats and best practices across TikTok, YouTube, Instagram, Facebook, X and emerging channels.
- Ability to turn audience insight and performance data into clear content strategies, optimisation plans and actionable recommendations.
- Confident briefing and challenging creative teams, with a strong social first mindset and knowledge of what drives cultural impact and platform performance.
- Hands-on experience using social and audience tools (Pulsar, Audiense, GWI, Trackr, Neurons, Fan Intelligence or similar).
- Comfortable presenting to clients, contributing to pitches and supporting cross team collaboration.
- Strong organisational and communication skills, with experience managing workflows across creative, digital and production teams.
- Passion for sport, gaming, music and entertainment, and curiosity for emerging trends and tools.
- Alignment with Ear to the Ground’s values and belief in fan first thinking.
Benefits
- Flexible & hybrid working
- Birthday off
- Workplace nursery benefit
- Enhanced maternity, paternity and shared parental leave
- Private medical insurance and health cash plan
- Enhanced sick leave
- Cycle to Work scheme
- Dog friendly office
- EV salary sacrifice scheme
- Personal development coaching + more
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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