Scaled Customer Success Manager at Ardoq empowering global clients through expert tech - led engagement. Delivering value to every customer by designing systems and processes for success.
About the role
- CRM Specialist developing and executing CRM strategies for personalized customer engagement. Collaborating with cross-functional teams to optimize client experience throughout their journey.
Responsibilities
- Desenvolver e executar a estratégia de CRM, garantindo uma comunicação relevante e personalizada ao longo da jornada do cliente;
- Realizar a segmentação da base de clientes de forma estratégica, direcionando campanhas e ações por perfil, comportamento e momento de compra;
- Planejar e estruturar réguas de relacionamento (ativação, retenção, reativação, cross sell e up sell);
- Criar e gerenciar o calendário de CRM, com foco em campanhas multicanais (e-mail marketing, SMS e outras iniciativas);
- Elaborar briefings e direcionamentos para ações em lojas e franquias, garantindo alinhamento com a estratégia da marca;
- Atuar em parceria com os times Comercial, E-commerce e Franquias, identificando oportunidades e desenvolvendo novas iniciativas de relacionamento;
- Acompanhar e analisar indicadores de performance (KPIs, NPS, CSAT), gerando insights e propondo melhorias contínuas;
- Apresentar resultados e aprendizados das campanhas, com visão analítica e foco em otimização;
- Realizar benchmarking e acompanhar tendências de CRM e experiência do cliente;
- Apoiar na disseminação da cultura de CRM e no uso de ferramentas junto às equipes internas.
Requirements
- Ensino superior completo;
- Experiência prévia em CRM, Marketing de Relacionamento ou áreas correlatas;
- Forte capacidade analítica e visão estratégica;
- Conhecimento operacional e estratégico da plataforma DITO;
- Conhecimento intermediário/avançado em Excel;
- Conhecimento operacional de PUSH APP;
- Boa comunicação e habilidade de relacionamento com diferentes áreas.
Benefits
- Vaga também para PcD
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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