Hybrid Senior Platform Operations Manager

at Dotdash Meredith

• Job title: Senior Platform Operations Manager
• Job type: Full Time
• Experience level: Senior
• Salary: $80,000 - $110,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: BigQuery
• Location requirements: Hybrid, Des Moines, United States

About the role

• Senior Platform Operations Manager at People Inc. overseeing email, SMS, push, and in-app notifications. Collaborating to ensure operational integrity and innovative marketing communication at scale.

Responsibilities

• Oversee day-to-day email, SMS, push and in-app notification campaign operations, ensuring flawless execution and timely delivery.
• Build custom app-based user selections across push, in-app, email lists and other connected programs for enhanced targeting.
• Scope, build, and launch People App–specific acquisition and retention campaigns, including blast and journey-based use cases (e.g., winback, onboarding, high affinity user flows).
• Own QA workflows, including link validation, image rendering, data mapping, triggering effectiveness, journey flows, preview testing, and multi-device checks.
• Support app developer’s local testing by working in the sandbox prior to app releases.
• Manage scheduling, batching, throttling, and send-time logic to optimize throughput (including MPS requirements).
• Ensure proper setup of newsletters, lifecycle journeys, real-time alerts, and triggered communications.
• Set up or review A/B testing strategies and coordinate rollout of new templates with partners.
• Monitor real-time send statuses, error queues, and fallback handling to ensure campaigns fire as expected.
• Attend and contribute to initiative planning meetings to understand upcoming People App changes and assess downstream impact on Iterable, data flows, and messaging logic.
• Build and maintain reusable checklists and documentation for recurring processes (e.g., how to launch a push, how to launch an in-app message, what key Iterable settings mean).
• Develop expertise in the martech stack (ESP, BigQuery, Hightouch, etc.).
• Monitor platform health, integration failures, and journey errors; drive real-time response and root-cause investigation.
• Oversee management and advise on the data structure/design of stored fields, custom events, and profile data required for handlebar logic and personalization to support outbound People App messaging use cases.
• Support advanced capabilities including segmentation, dynamic content rendering, conditional logic, and real-time triggers.
• Partner with engineering and data teams to troubleshoot ingestion delays, API throttling, and schema changes.
• Manage data hygiene efforts (profile suppression, churn processing, bounce cleanup, inactive segment monitoring, placeholder email management).
• Maintain platform folder structures, naming conventions, asset governance, and permission controls.
• Provide input on SDK integration gaps and risks, proactively flagging issues pertaining to user registration events, API calls, and profile creation.
• Monitor inbox placement, blocklist status, bounce codes, and sender reputation across brands and IPs.
• Partner with the deliverability consultant to identify and mitigate risks—spam traps, throttling, complaint spikes, cold IP warming, etc.
• Oversee CAN-SPAM, CASL, GDPR, and CCPA compliance across templates, data handling, and unsubscribe processes.
• Manage domain-level configurations (SPF, DKIM, DMARC) in partnership with Tech Ops.

Requirements

• 4–6 years of experience in email, SMS, and/or mobile app messaging operations, marketing technology, or digital platform management.
• Knowledge of ESPs, notification systems, mobile SDKs, and/or customer data platforms.
• Proven track record managing large-scale email programs.
• Strong project management and problem-solving skills, with the ability to juggle multiple priorities.
• Excellent collaboration and communication skills to work across editorial, product, data, and strategy teams.
• Experience managing vendor relationships and holding partners accountable.

Benefits

• medical, dental, vision, prescription drug coverage
• unlimited paid time off (PTO)
• adoption or surrogate assistance
• donation matching
• tuition reimbursement
• basic life insurance
• basic accidental death & dismemberment
• supplemental life insurance
• supplemental accident insurance
• commuter benefits
• short term and long term disability
• health savings and flexible spending accounts
• family care benefits
• a generous 401K savings plan with a company match program
• 10-12 paid holidays annually
• generous paid parental leave (birthing and non-birthing parents)
• voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance