Business Consumer Manager focusing on consumer engagement and revenue growth at DANA fintech. Collaborating cross-functionally to implement marketing services and optimize strategy for consumer adoption.
Responsibilities
Define and own the strategy and roadmap for consumer marketing services, including promotions, incentives, loyalty, and campaign solutions
Own and track key business KPIs, such as adoption, engagement, retention, revenue contribution, and ROI
Design and execute end-to-end go-to-market strategies for marketing service launches, campaigns, and seasonal initiatives
Develop scalable promotion and incentive frameworks that balance consumer growth with sustainable unit economics
Collaborate with merchant and partnership teams to co-create consumer-facing marketing programs and co-marketing initiatives
Work closely with Product and Engineering to translate marketing and business needs into consumer-facing tools and features
Ensure smooth execution across campaign operations, product launches, and ongoing marketing services
Analyze consumer behavior, market trends, and campaign performance to continuously optimize strategies
Partner with cross-functional teams (marketing, product, partnerships, finance, legal, data, operations) to support marketing service objectives
Prepare and present regular performance updates and insights to key stakeholders
Requirements
Bachelor’s degree in Business, Marketing, Management, Economics, or a related field
6–10+ years of experience in consumer marketing, growth, category management, or marketing strategy within tech, marketplace, or fintech companies
Proven experience owning consumer-facing initiatives with measurable impact on adoption, engagement, and revenue
Strong understanding of consumer behavior, promotions, incentives, loyalty mechanics, and marketing ROI
Experience working closely with product and engineering teams on consumer-facing tools or features
Strong analytical and problem-solving skills, comfortable working with data and KPIs
Ability to operate in a fast-paced, ambiguous environment with a hands-on, entrepreneurial mindset
Strong communication and stakeholder management skills
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