Senior State Manager developing market strategies for Bacardi's vision in California. Leading sales teams to drive results through distributor management and strategic partnerships.
About the role
- Business Consumer Manager focusing on consumer engagement and revenue growth at DANA fintech. Collaborating cross-functionally to implement marketing services and optimize strategy for consumer adoption.
Responsibilities
- Define and own the strategy and roadmap for consumer marketing services, including promotions, incentives, loyalty, and campaign solutions
- Own and track key business KPIs, such as adoption, engagement, retention, revenue contribution, and ROI
- Design and execute end-to-end go-to-market strategies for marketing service launches, campaigns, and seasonal initiatives
- Develop scalable promotion and incentive frameworks that balance consumer growth with sustainable unit economics
- Collaborate with merchant and partnership teams to co-create consumer-facing marketing programs and co-marketing initiatives
- Work closely with Product and Engineering to translate marketing and business needs into consumer-facing tools and features
- Ensure smooth execution across campaign operations, product launches, and ongoing marketing services
- Analyze consumer behavior, market trends, and campaign performance to continuously optimize strategies
- Partner with cross-functional teams (marketing, product, partnerships, finance, legal, data, operations) to support marketing service objectives
- Prepare and present regular performance updates and insights to key stakeholders
Requirements
- Bachelor’s degree in Business, Marketing, Management, Economics, or a related field
- 6–10+ years of experience in consumer marketing, growth, category management, or marketing strategy within tech, marketplace, or fintech companies
- Proven experience owning consumer-facing initiatives with measurable impact on adoption, engagement, and revenue
- Strong understanding of consumer behavior, promotions, incentives, loyalty mechanics, and marketing ROI
- Experience working closely with product and engineering teams on consumer-facing tools or features
- Strong analytical and problem-solving skills, comfortable working with data and KPIs
- Ability to operate in a fast-paced, ambiguous environment with a hands-on, entrepreneurial mindset
- Strong communication and stakeholder management skills
Benefits
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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