Hybrid Manager – Marketing AI Enablement

Posted 4 weeks ago

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About the role

  • Manager overseeing AI Activation within Aetna Marketing, supporting AI technologies and initiatives for operational excellence. Collaborating cross-functionally to manage AI governance and performance measurement.

Responsibilities

  • Build and maintain a centralized inventory of AI initiatives across Aetna Marketing.
  • Maintain and operationalize a rolling AI roadmap aligned to marketing priorities and enterprise goals.
  • Support intake, prioritization, and sequencing of new AI use cases.
  • Track initiative status, dependencies, risks, and outcomes.
  • Coordinate the full lifecycle of AI initiatives from intake through deployment.
  • Facilitate alignment across marketing, compliance, legal, data, and technology teams.
  • Support vendor onboarding and contract coordination.
  • Ensure consistent project documentation and post-implementation reviews.
  • Partner with enterprise AI governance, compliance, and legal teams.
  • Operationalize governance workflows and review checkpoints.
  • Support risk assessments and third-party evaluations.
  • Maintain audit-ready documentation.
  • Develop dashboards and reports tracking KPIs, adoption, and business impact.
  • Analyze trends to inform prioritization and optimization.
  • Support executive-level scorecards and updates.
  • Support executive presentations and leadership updates.
  • Build clear narratives on AI value, risks, and progress.
  • Ensure transparency and consistent messaging.
  • Act as a connective layer across marketing, martech, data science, IT, and governance teams.
  • Facilitate working sessions and steering forums.

Requirements

  • 5-7 + years of experience in program management, marketing operations, or technology delivery.
  • Experience managing project meetings, dashboards, and request pipelines.
  • Strong organizational and communication skills.
  • Experience preparing executive-facing materials.
  • 3 + years managing cross-functional projects or initiatives (preferred).
  • Solid understanding of AI technologies, responsible AI principles, and risk management frameworks (preferred).
  • Experience with AI platforms and workflow automation tools (e.g., Workfront, Power Automate, Google VertexAI, Microsoft CoPilot, Writer.ai), and data visualization/reporting (preferred).
  • Experience documenting and or developing AI use cases (preferred).
  • Excellent written and verbal communication skills (preferred).
  • Bachelor's degree in Computer Science, Data Science, Business, or related field (preferred).
  • Experience in healthcare, retail, or regulated industries (preferred).
  • Certification in agile methodology, project management, or related discipline (preferred).

Benefits

  • Affordable medical plan options
  • 401(k) plan (including matching company contributions)
  • Employee stock purchase plan
  • No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
  • Paid time off
  • Flexible work schedules
  • Family leave
  • Dependent care resources
  • Colleague assistance programs
  • Tuition assistance
  • Retiree medical access and many other benefits depending on eligibility.

Job title

Manager – Marketing AI Enablement

Job type

Experience level

Mid levelSenior

Salary

$66,330 - $159,120 per year

Degree requirement

Bachelor's Degree

Location requirements

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