Manager of Digital Analytics and SEO at CVS Health focusing on health service growth through digital strategy and analytics. Collaborating across business units to enhance customer engagement and optimize marketing campaigns.
Responsibilities
Lead the growth strategy and development of retail and health services across lines of business marketing campaigns and integrations to maximize value via CVS Health digital and physical properties
Leverage analytics to forecast and measure marketing channel performance and support optimizations to deliver desired results
Support the day-to-day management of end-to-end marketing campaign deliverables, including creative briefing, journey mapping, segmentation, testing strategies, and campaign delivery
Bring new and innovative ideas to drive customer value by way of new channels, experiences, partnerships, or other assets and activations to deliver against growth goals for the enterprise
Actively develop trusted relationships across functional relationships with key internal stakeholders, such as Marketing, Media, Enterprise Digital, Business Teams, Analytics, Creative&Design, Legal, and Transformation
Requirements
4+ years of marketing experience with a foundation of business, retail, healthcare, and consumer understanding
4+ years of retail marketing or digital marketing/strategy experience
1+ years of cross-functional leadership experience
Experience with Adobe Analytics, Adobe Experience, Adobe Target, and AEM
Bachelor’s degree or equivalent (HS Diploma + 4 years of relevant experience) required
Benefits
Affordable medical plan options
401(k) plan (including matching company contributions)
Employee stock purchase plan
No-cost programs including wellness screenings, tobacco cessation, and weight management programs
Confidential counseling and financial coaching
Paid time off
Flexible work schedules
Family leave
Dependent care resources
Colleague assistance programs
Tuition assistance
Retiree medical access
Job title
Manager, Digital Analytics, SEO – Health Services Growth
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