Hybrid Senior Manager, Digital Activation

Posted 3 weeks ago

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About the role

  • Senior Manager leading digital activation and eCommerce performance for Crocs in Australia. Managing trading actions and ensuring local market needs align with global strategies.

Responsibilities

  • Drive day-to-day digital trading performance for Australia .com, owning revenue, conversion, and commercial KPIs.
  • Manage in-season trading actions, promotional execution, and site priorities in line with global toolkits and local market needs.
  • Communicate clear market inputs, performance insights, and trading signals to global Marketing, CRM, and Site Merchandising teams.
  • Maintain a high-quality end-to-end site experience for Australia .com, including homepage priorities, category focus, and messaging.
  • Track performance results, identify opportunities and risks, and escalate through the Digital ROW operating cadence.
  • Partner cross-functionally with Retail, Marketplace, Customer Service, and Supply Chain to ensure a consistent consumer experience.
  • Support launch readiness, campaign execution, and post-activation performance reviews for the Australian market.

Requirements

  • BS or BA in Business, Marketing, or related field — or equivalent years of relevant experience.
  • Minimum 7 years of experience in digital commerce, eCommerce, or digital trading roles.
  • Strong experience owning and optimizing DTC .com performance in a commercial environment.
  • Solid understanding of the Australian consumer and retail landscape.
  • Highly analytical, with the ability to translate data and insights into clear trading actions.
  • Demonstrated ability to work effectively in a global, matrixed organization with remote leadership.
  • Strong communication and stakeholder management skills, with confidence influencing across functions and time zones.

Benefits

  • Hybrid work arrangement

Job title

Senior Manager, Digital Activation

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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