Associate Director managing omnichannel operational needs for Lundbeck's digital initiatives. Facilitating collaboration and ensuring timely delivery of omnichannel customer experiences.
Responsibilities
Provide omnichannel Subject Matter Expertise and digital operation stewardship to internal functions including technology, data and analytics team as well as external partners to ensure alignment and accountability on omnichannel operational initiatives across cross-functional teams
Assist the Omnichannel lead to define and execute on the short-term Omnichannel roadmap and facilitate the implementation and deployment of the digital solutions through pilot opportunities
Establishing documentation and processing to drive omnichannel best practices by performing website analytics, developing SOP, consistent data collection/tagging strategy, standardized workflow etc to bring efficiency to omnichannel platform and process
Provide strategic thinking to inform long-term omnichannel capability roadmap and strategic planning that will evolve the way Lundbeck engages HCPs, patients, and payors
Conduct performance assessment and quality check on the selection, implementation, and management of technologies that enhance omni-channel execution
Translate business requirements into implementable omni-channel technology specification
Identify, communication any potential gaps and work with a liaison between business units and the technology team to develop solutions
Partners with cross functional teams and business units to actively influence tactical planning by providing direction on operational know-how across digital channels (Media, CRM, Websites, IVA, VAE, etc.)
Requirements
Accredited Bachelor’s degree
5+ years of relevant experience in digital operations, omnichannel marketing, technology in the biotech or pharmaceutical industry or experience in consulting activities for the pharmaceutical or biotech industry with strong commercial experiences in omni-channel activation, or digital marketing, with a focus on leading teams and driving activation strategies
Strong expertise and hands-on experience in Adobe technology stack, website analytics, digital data/platform enablement and digital operation
Experience in marketing enablement, marketing automation, and journey orchestration within the pharmaceutical or life sciences industry
Proven experience in managing external vendors to support omni-channel marketing efforts
Expertise in web technology/platform and IT processes
Communicates and collaborates effectively with IT and/or highly-technical team
Expertise in media strategy and execution, including bid strategies, paid media, and media planning
Strong understanding of content tagging, personalization techniques, and customer journey mapping
Excellent analytical and strategic thinking, with ability to connect the dots to understand all the interdependency and big picture and translate strategy and analysis to a tactical, executable solutions
Excellent oral and written communication skills, demonstrated through presentation and with the ability to simplify complex matters and communicate with all levels of an organization
Excellent interpersonal skills –ability to collaborate effectively in a team and build strong relationships with stakeholders in a cross-functional matrixed environment and manage expectations
Must be a strong critical thinker and problem solver, who is innovative, organized, detail-oriented, proactive, creative, and analytical
Ability to thrive in a fast-paced growth environment (sense of urgency, adaptable, champion of change) is required
Benefits
flexible paid time off (PTO)
health benefits to include Medical, Dental and Vision
company match 401k
eligibility for a 20% bonus target based on company and individual performance
eligibility to participate in the company’s long-term incentive plan
Director of Continuous Improvement leading initiatives and enhancing operations at Zeus Industrial Products. Responsible for strategic improvements across various departments to drive efficiency and excellence.
Director of Clinical & Medical Affairs at CORCYM providing leadership for Global Clinical & Medical Affairs. Overseeing clinical strategy, clinician engagement, and medical education in compliance with regulations.
Senior Director leading Pax8's global vendor alliance strategy. Shaping partnerships and accelerating marketplace success through a collaborative and strategic approach.
Deputy Director, Research & Analysis managing regional programs and analyzing emerging press freedom trends. Collaborating with stakeholders and supervising research projects at CPJ.
Project Director leading complex integrated projects at Edelman, a global communications firm. Collaborating with teams to manage schedules, deliverables, and ensure project success.
Leading the R&D Neuroscience Precision Measures strategy at Johnson & Johnson. Collaborating across teams to deliver drug development and data - driven initiatives.
Associate Director in R&D Neuroscience at Johnson & Johnson developing precision medicines for complex brain health challenges. Collaborating with cross - functional teams to drive implementation of innovative strategies.
Director of Applied Learning at Raising The Village focusing on scaling programs and ensuring quality across Sub - Saharan Africa. Lead a multi - country team to enhance program delivery and impact.
Country Director managing IRC’s strategy and operations in Somalia. Leading diverse humanitarian efforts while ensuring high - quality program delivery and stakeholder engagement.