Digital Marketing Analyst developing and implementing strategic marketing plans for Ecommerce success. Collaborating with various teams for execution and reporting to the Digital Marketing Manager.
About the role
- Digital Marketing Operations Lead at Sonepar managing digital marketing campaigns and supporting local teams in execution and optimization. Focused on performance improvement and operational excellence.
Responsibilities
- Play a key operational role at Group level, supporting Sonepar countries in the execution, optimization, and performance management of digital marketing campaigns.
- Act as a hands-on expert and enabler, working closely with local digital marketing teams to help them deploy efficient, data-driven campaigns across key channels such as marketing automation, paid search, display, and social advertising.
- Raise execution quality, performance, and consistency across markets by:
- • providing operational expertise and support,
- • defining and sharing best practices and guidelines,
- • leveraging data and performance analysis to drive continuous improvement.
- Through your contribution, countries are better equipped to deliver measurable business impact while benefiting from a strong Group-level operational backbone.
- Success in this role is measured through execution excellence, performance improvement, and country enablement.
- Typical indicators of success include:
- • Improved performance of digital marketing campaigns across countries (ROI, conversion rates, cost efficiency, lead quality, depending on channel and market)
- • Consistent use of common KPIs, tracking standards, and reporting frameworks at Group level
- • Increased adoption of best practices and guidelines by local teams
- • Visible performance optimization actions driven by data analysis and insights
- • Positive feedback from countries on the quality of operational support, expertise, and collaboration
- • Effective coordination of multi-country campaigns when applicable.
Requirements
- Strong expertise in digital performance marketing, including:
- • Paid search (Google Ads)
- • Display and social advertising
- Solid knowledge of marketing automation and CRM-driven campaigns (Microsoft Dynamics experience is a plus, not mandatory)
- Strong data and performance analysis capabilities:
- • Campaign tracking and KPIs
- • Google Analytics 4 or equivalent
- • Dashboards and reporting tools (e.g., Power BI, Looker, GA)
- Good understanding of tracking, attribution, and measurement fundamentals
- Ability to translate data into clear, actionable recommendations
- Knowledge of B2B markets is not mandatory but would be highly appreciated
- Experience in retail, ideally within an omnichannel environment, would be a strong asset
- Fluent English required; additional languages are a plus
Benefits
- 75% reimbursement of your monthly or annual transport pass.
- Swile Ticket restaurant card
- Company-exclusive gym available to employees free of charge.
- Sustainable mobility package
- Health insurance & welfare
- Employee savings plan & profit-sharing bonus.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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