Hybrid CRM Specialist

at Coles Group

• Job title: CRM Specialist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Oracle, SQL
• Location requirements: Hybrid, Australia

About the role

• CRM Specialist driving data-driven performance and innovation at Coles Liquor. Managing lifecycle journeys and customer segmentation for better revenue and engagement.

Responsibilities

• You’ll help us bring more people into our lifecycle journeys, test what works best, and help us achieve greater conversions, repeat purchase rates and revenue.
• You’ll be responsible for the end-to-end planning and execution of test-and-learn campaigns, customer segmentation, managing and executing the trade email plan, and working together with key stakeholders and external partners.
• You’ll use your technical and strategic skills to translate insights into commercial action.
• Design, configure and run test-and-learn campaigns across CRM and Loyalty (email/SMS).
• Drive personalisation strategies by drawing on data like customer behaviour and purchase history.
• Work with analytics, insights, and external agencies to manage data flows and journey setup.
• Communicate technical concepts clearly to non-technical stakeholders.
• Analyse performance, share insights, and continually optimise for incremental growth.

Requirements

• You are a lifecycle, CRM, or retention specialist within an eCommerce or fast paced retail / FMCG environment.
• Strong CRM or marketing automation experience (Oracle Responsys experience a plus).
• Previous experience managing and executing trade email plans.
• A background in test-and-learn campaign design and customer segmentation.
• Familiarity with HTML/CSS and SQL preferred.
• Experience turning insight into action and measuring campaign performance.
• Great communication and stakeholder management skills.
• A knack for explaining technical detail in plain language.

Benefits

• Flexible working options: We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
• Office perks: Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
• Discounts: Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
• Reward through recognition: Give and receive recognition, linked to our Coles values, through our digital recognition platform ‘mythanks’. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
• Opportunities for learning and development: No matter where you start within our diverse business, you’ll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
• Paid parental leave: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
• Investment in your future: Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.