Content Specialist in industrial automation marketing team creating compelling content that drives brand awareness and sales enablement through diverse platforms.
About the role
- Manager, Content Adaptation supporting Coca-Cola's global brand content across diverse markets and cultures. Ensuring successful translation into high-quality local executions while preserving brand equity.
Responsibilities
- Support the adaptation of global Big Ideas and brand platforms across markets and cultures.
- Adapt global content and assets—including social and influencer‑led content—to align with local consumer occasions, cultural nuances, and channel requirements.
- Apply modular content principles to support efficient reuse, versioning, and scalability of assets.
- Ensure adapted content follows brand architecture, visual identity, tone of voice, and communication principles.
- Translate global End to End (E2E) consumer journeys into content requirements by touchpoint, format, and platform.
- Partner with Media teams to understand media strategy, channel roles, and formats, and support optimization of adapted content.
- Collaborate with Creative LATAM to ensure adaptations align with the creative game plan once set.
- Support content performance across digital, media, social, influencer, experiential, and physical touchpoints.
- Manage day‑to‑day adaptation activities, timelines, and deliverables for assigned brands or workstreams.
- Contribute to the development of execution guidelines, toolkits, and playbooks for market application.
- Coordinate with Global Brand teams, agencies, and markets to ensure timely and high‑quality delivery.
- Track performance metrics and contribute insights to optimize future adaptations.
- Apply emerging tools and technologies, including AI‑enabled solutions, to support content adaptation efficiency and quality.
- Follow established content workflows and asset systems to support realistic adaptation planning.
- Incorporate usage rights, talent and creator considerations, and asset limitations into adaptation execution.
- Ensure quality control and compliance across adapted content and assets.
- Support adaptation briefings with creative, influencer, and adaptation agencies.
- Work in agile, cross‑functional teams to enable speed, flexibility, and continuous improvement.
Requirements
- Bachelor’s degree required.
- 5+ years of experience in marketing, content, communications, or integrated brand roles.
- Experience supporting global brand content adaptation, including digital and social content.
- Solid understanding of consumer journeys, media ecosystems, and digital platforms.
- Working knowledge of content production processes and modular content practices.
- Familiarity with talent and creator usage, rights management, and asset governance.
- Experience collaborating with agencies and cross-functional teams across geographies.
- Strong organizational, collaboration, and communication skills.
Benefits
- Iconic & Innovative Brands : Our portfolio represents over 20 different billion-dollar brands such as Coca-Cola, Sprite, Fanta, Powerade, and more.
- Creative Team Culture : Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
- Brand Reputation : You'll have the opportunity to work with over 200+ brands worldwide.
Job title
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