About the role

  • Frontline Marketing Director developing and managing marketing plans for Coca-Cola brands in Brazil. Leading growth strategies and managing customer relationships to foster sustainable business growth.

Responsibilities

  • The frontline marketing director will develop and manage marketing plans and innovation in partnership with our bottlers, marketing and ARTD community.
  • This position will play a critical role in the long & annual range joint business planning process, development of growth strategies, innovation, and digital.
  • In addition, this role will manage relationships with brands, R&D, commercialization, assets, and other internal and external parties.
  • Lead the development and implementation of ARTD marketing strategies in collaboration with the bottlers in order to drive category growth.
  • Works to develop long-term customer relationships and has full ownership of senior level contact relationships to resolve and influence complex customer situations (franchisees & bottlers).
  • Construct & Deliver annual marketing calendar that shape and contribute to long-term planning process.

Requirements

  • Bachelor’s degree in Marketing/Business or equivalent education.
  • MBA preferred.
  • 10+ years’ business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
  • Advanced Strategic Thinking & Application.
  • Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and results.
  • Previous marketing experience.
  • Demonstrated personal leadership skills and influencing ability.
  • Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships.
  • Effective oral and written communication skills with the ability to create persuasive selling stories.

Benefits

  • Challenging Work – our unique global system offers constant opportunities to develop world-class skills and a truly international career.
  • Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
  • Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.

Job title

ARTD Marketing Director

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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