Hybrid Director, Customer Marketing

at The Coca-Cola Company

• Job title: Director, Customer Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: $169,000 - $200,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Atlanta, United States

About the role

• Director, Customer Marketing responsible for developing beverage programs that support Wendy's brand strategies. Leading marketing programs and cross-functional partnerships in the beverage category.

Responsibilities

• Develop custom beverage program plans by identifying business objectives, defining marketing solutions, and building measurement criteria to track performance and measure success.
• Lead Wendy’s Freestyle marketing programming, collaborating with customer marketing team and our internal stakeholders across Freestyle and Brand teams.
• Leverage consumer, category, and competitive insights to inform beverage strategy, marketing programs, and merchandising that drive growth and differentiation.
• Deliver digital insights and strategic thinking for the development and execution of Wendy’s digital programs, including digital ordering platforms.
• Identify, evaluate, and manage beverage innovation opportunities, partnering cross‑functionally to bring new concepts to market that drive consumer relevance and growth.
• Build strong relationships with key Marketing decision makers across Wendy’s organization and with key influencers within their organizations.
• Collaborate on customers’ annual beverage marketing calendar development.
• Influence Wendy’s beverage merchandising strategy and execution.
• Work with Wendy’s Local Marketing team and DMMs to develop programs and merchandising that can be leveraged to drive beverages with Franchisees.
• Manage the Strategic Marketing Funds budget with customer team and Wendy’s.
• Manage relationships with external partners such as creative marketing agencies.

Requirements

• Bachelor’s degree in Marketing/Business or equivalent education
• 5+ years in a consumer-packaged goods company, agency or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience
• Foodservice Customer Marketing or Retail / Shopper Marketing Customer Management: successful experience working with large, strategic, and complex customers
• Experience building unique marketing programs leveraging Coca-Cola assets and partnerships (e.g. NCAA, Fall Football)
• Exceptional project management skills
• Outstanding communication skills (presentation, written, verbal, follow up, etc.)
• Creative problem-solving skills will also be crucial – we FIND A WAY to get stuff done!

Benefits

• A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
• Annual Incentive Reference Value Percentage: 30
• Professional development opportunities