Marketing Specialist focusing on event marketing strategies within SOFMEDICA's healthcare ecosystem operating in Romania. Gathering insights, supporting events, and managing budgets to align with organizational mission.
About the role
- Director of Marketing Strategy & Support leading a team at Federated Co-operatives Limited. Overseeing marketing strategies for digital and traditional channels.
Responsibilities
- Guide the development of CRS marketing strategies and materials for digital and traditional channels, ensuring materials are relevant to current industry and market trends.
- Equip local Co-ops with essential tools, resources, and guidance to deliver effective, market-driven campaigns.
- Lead the creation of personalized, targeted customer experiences and loyalty initiatives that drive satisfaction and brand loyalty.
- Steward the growth of the CRS brand to reflect purpose, values, and market differentiation while maintaining local relevance.
- Lead senior managers and professionals to ensure consistent brand alignment and seamless execution across all touchpoints.
Requirements
- Have 10+ years of relevant progressively responsible experience in marketing with an emphasis on digital marketing and marketing technology.
- Have experience leading a team of direct reports.
- Have a bachelor’s degree in business administration, communications, or journalism (a combination of relevant education and experience may be considered).
- Have affiliation with marketing and communications professional bodies (considered an asset).
- Have experience with cooperative advertising programs.
Benefits
- Competitive salaries, short-term incentives, a comprehensive benefits package, and an employer-contributed pension plan.
- Encouragement to take advantage of learning opportunities to grow and develop as a Team Member.
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