Hybrid Director, Marketing Strategy – Support

at CO-OP Architecture

• Job title: Director, Marketing Strategy – Support
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Saskatoon, Canada

About the role

• Director of Marketing Strategy & Support leading a team at Federated Co-operatives Limited. Overseeing marketing strategies for digital and traditional channels.

Responsibilities

• Guide the development of CRS marketing strategies and materials for digital and traditional channels, ensuring materials are relevant to current industry and market trends.
• Equip local Co-ops with essential tools, resources, and guidance to deliver effective, market-driven campaigns.
• Lead the creation of personalized, targeted customer experiences and loyalty initiatives that drive satisfaction and brand loyalty.
• Steward the growth of the CRS brand to reflect purpose, values, and market differentiation while maintaining local relevance.
• Lead senior managers and professionals to ensure consistent brand alignment and seamless execution across all touchpoints.

Requirements

• Have 10+ years of relevant progressively responsible experience in marketing with an emphasis on digital marketing and marketing technology.
• Have experience leading a team of direct reports.
• Have a bachelor’s degree in business administration, communications, or journalism (a combination of relevant education and experience may be considered).
• Have affiliation with marketing and communications professional bodies (considered an asset).
• Have experience with cooperative advertising programs.

Benefits

• Competitive salaries, short-term incentives, a comprehensive benefits package, and an employer-contributed pension plan.
• Encouragement to take advantage of learning opportunities to grow and develop as a Team Member.