Field Marketing Lead developing field marketing programs targeting financial decision-makers in the insurance sector. Collaborating with sales and marketing teams to drive revenue and growth for Clearwater Analytics.
Responsibilities
Develop and execute field marketing the insurance sector ensuring alignment with Clearwater’s global marketing and sales goals.
Collaborate with sales leadership to identify key accounts and create tailored marketing programs aimed at driving results.
Develop messaging and field campaigns that emphasize Clearwater’s value proposition and address the unique challenges faced by public and private asset allocators, banking institutions, and energy companies.
Lead a variety of marketing activities, including hosted events, tradeshows, webinars, executive programs, and targeted digital campaigns.
Drive ABM initiatives for focusing on landing and expanding the highest priority accounts of the company.
Ensure the successful execution of events and campaigns, focusing on measurable outcomes including lead generation, revenue, new logo capture, and ROI.
Work closely with product marketing to develop tailored content and sales enablement materials for asset allocators, banking institutions, and energy sector organizations.
Align with demand generation teams to create complementary digital campaigns that enhance engagement.
Partner with sales teams to gather insights, refine strategies, and deliver impactful programs that accelerate opportunities.
Define KPIs and track the performance of field marketing initiatives, including pipeline contribution and marketing-sourced revenue.
Utilize data and insights to optimize campaigns and events, ensuring continuous improvement and maximum impact.
Provide performance reports and insights to marketing and sales leadership.
Requirements
7+ years in field marketing, ABM, or demand generation, with a focus on financial services or insurance.
Deep understanding of asset allocators, banking institutions, and energy sector organizations, including their operational needs, regulatory challenges, and decision-making processes across private and public sectors.
Proven ability to lead cross-functional initiatives and collaborate with sales and marketing stakeholders.
Extensive experience in planning and executing events targeting senior decision-makers in asset allocation, banking, and energy sectors.
Proficiency in data-driven decision-making, with experience tracking ROI and pipeline contribution.
Bachelor’s degree (BA/BS) in Marketing, Business, Finance, or a related field.
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