Hybrid Marketing & Social Media Specialist

at Citadel Development Services, LLC

• Job title: Marketing & Social Media Specialist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $50,000 - $65,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, United States

About the role

• Marketing & Social Media Specialist enhancing brand presence across digital and traditional channels. Seeking a creative self-starter with expertise in storytelling and campaign analytics.

Responsibilities

• Manage and grow the company's presence across all social media platforms including Instagram, Facebook, LinkedIn, X (Twitter), TikTok, and YouTube.
• Develop, schedule, and publish daily/weekly content aligned with brand voice and marketing calendar.
• Monitor and respond to comments, messages, and community engagement in a timely manner.
• Track platform analytics and produce regular performance reports with insights and recommendations.
• Stay current on social media trends, algorithm updates, and platform features to maximize reach and engagement.
• Capture high-quality photo and video content at company events, product launches, and day-to-day operations.
• Edit and produce polished visual assets including images, short-form videos, reels, and stories.
• Write compelling copy for social posts, email campaigns, website pages, and promotional materials.
• Maintain a content library and ensure brand assets are organized, updated, and accessible.
• Plan, execute, and manage integrated marketing campaigns across digital and print channels.
• Coordinate paid advertising efforts (Google Ads, Meta Ads, etc.) including audience targeting, budgeting, and performance optimization.
• Collaborate with internal teams and external vendors to ensure campaign materials are delivered on time and on brand.
• Analyze campaign results and provide actionable reporting to stakeholders.
• Design and produce professional presentations for internal meetings, client pitches, and trade shows.
• Create branded marketing collateral including brochures, flyers, banners, email templates, and signage.
• Ensure all materials adhere to brand standards and effectively communicate key messages.
• Support the development and execution of the overall marketing and brand strategy.
• Conduct competitive research and market analysis to identify trends and opportunities.
• Manage company website updates and ensure content is current, accurate, and SEO-optimized.
• Assist in planning and coordinating company events, trade shows, and promotional activations.
• Build and manage email marketing lists and campaigns using platforms such as Mailchimp, HubSpot, or similar tools.
• Design email templates and write engaging content that drives open rates, clicks, and conversions.
• Maintain and update CRM records in collaboration with the sales team.

Requirements

• 2-4 years of hands-on experience in a marketing, social media, or content creation role.
• Proven track record of managing social media accounts and executing success.
• Portfolio of marketing materials, content, and/or campaigns required.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) and/or Canva.
• Experience with social media management platforms.
• Strong copywriting and editing skills with excellent command of grammar and brand voice.
• Photography and videography skills; familiarity with on-camera equipment and lighting preferred.
• Knowledge of SEO best practices and web content management.
• Experience with email marketing platforms and basic CRM functionality.
• Proficiency in Microsoft Office Suite and/or Google Workspace.
• Familiarity with digital advertising platforms.
• Strong organizational skills and ability to manage multiple projects simultaneously under deadlines.
• Analytical mindset with the ability to interpret data and translate it into actionable insights.

Benefits

• Flexible work from home options