Sales Development Representative developing and implementing sales strategies in the French market. Responsible for generating new sales and coordinating with sales teams in Lyon.
About the role
- Franchise Sales Associate executing franchise development lifecycle within assigned Geographical Market Area. Engaging in sales training, prospecting, and cross-functional collaboration for hotel brand growth.
Responsibilities
- Learn and execute the full franchise development lifecycle within an assigned Geographical Market Area (GMA)
- Participate in structured training on industry fundamentals and tools
- Engage in ride-alongs with Regional Vice Presidents and senior sales team members
- Identify potential franchisees through market research, networking, and industry events
- Conduct initial outreach to assess alignment with Choice Hotels’ brand standards
- Manage early-stage deal flow, including documentation and information gathering
- Support negotiation of franchise agreement terms under direction of more senior sales leaders
- Work with brand and operations teams to meet quality and performance expectations
- Build relationships with developers, brokers, lenders, and third-party management companies
Requirements
- High School Diploma or GED required
- Bachelor’s degree in Business, Marketing, Hospitality, or a related field preferred
- Business-to-business sales experience, ideally within hospitality, franchising, or real estate preferred
- On-property hotel experience in operations or sales preferred
- Strong interpersonal, communication, and presentation skills
- Ability to influence, negotiate, and guide prospective franchisees
- Analytical skills to assess market conditions, property opportunities, and franchisee readiness
- Knowledge of hotel industry dynamics and Choice Hotels brands preferred
- Proficiency in MS Office applications; CRM experience desirable.
- Self-motivated with strong initiative, curiosity, and eagerness to grow within the Sales organization
Benefits
- Competitive compensation and benefits, including medical, dental, and vision coverage
- Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
- Financial benefits for retirement and health savings
- Employee recognition programs
- Discounts at Choice hotels worldwide
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