F&B Multi - Unit Director II role at Charlotte Airport managing multiple restaurant operations. Responsible for staffing, operational standards, and financial performance in a high - paced environment.
About the role
- Senior Director of Shopper Marketing overseeing shopper marketing strategies for Chobani to drive brand growth and enhance customer engagement. Collaborating across teams to create impactful shopper experiences.
Responsibilities
- Management and oversight of Annual Shopper Marketing Budget
- Critically assess and evaluate all shopper marketing campaigns monthly and quarterly by customer for effective spend and measurable results (Profit, Sales, New Buyers, and Engagement/Reach)
- Collaborate with Shopper Marketing Media and Marketing Agency partners for profitable media buying and in store asset creation
- Continuous review and re-deployment of inefficient funding across campaigns into win/win consumer focused growth tactics
- Management of national IRC and DFSI process, playbook, and planning against AOP objectives
- Strong connectivity to Category, NPD, and marketing teams for informed decision making across key platforms to drive House Hold penetration and new buyers
- Linkage to Creative and Design team work for product and platform messaging for retail deployment
- Key Retail leadership across top 5 customers, for CPM negotiation and JBP productivity
- Develop and implement a comprehensive shopper marketing strategy that aligns with overall brand and business objectives
- Analyze and identify shopper insights and trends to proactively inform marketing strategies and tactics
- Responsible for leading, motivating, and inspiring a high performing team in the development and execution of insights-based, omnichannel marketing programs by providing strategic direction and guidance to the team
- Work closely with Sales and customers to develop joint business plans that drive category growth and enhance the shopper experience
- Establish metrics to measure the effectiveness of shopper marketing initiatives and optimal performance, managing the budget to ensure efficient allocation of resources and maximizing ROI
- Engage innovative approaches and channels to meet the shoppers where they are on the customer journey
- Partner with internal stakeholders to ensure all shopper marketing plans are integrated with brand campaigns, product launches and sales initiative and there is consistent messaging across all shopper touchpoints
- Perform other duties as necessary
Requirements
- Bachelor’s degree required in a related field
- 8+ years of CPG customer sales/marketing/agency experience required
- Strong Financial acumen and dissection of ROI deployment tactics
- Experience engaging/partnering directly with customers to develop and launch joint shopper solutions
- Retail media and shopper marketing tactics and measurement experience with excellent analytical and data-driven problem solving abilities
- Proven track record of developing and executing successful shopper marketing strategies that drive brand growth and sales
- Demonstrated understanding of account management, customer operations and category management principles
- Strong leadership and team management skills with the ability to inspire and motivate a diverse team across various locations
- Exceptional communication and collaboration skills, with experience working with and influencing cross-functional teams and external partners
- Ability to manage multiple projects simultaneously and thrive in a fast-paced, dynamic environment.
Benefits
- medical, dental, vision coverage
- disability insurance
- health savings account
- flexible spending accounts
- tuition reimbursement
- 401k match of 100% on up to 5% of eligible pay
- fertility and childcare assistance
- 12 weeks of parental leave at full pay after six months of continuous employment
- wellness resources including an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access, and a monthly wellness newsletter
- 120 hours of paid time off
- 11 holidays
- paid volunteer time off
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