Hybrid PR Manager, North Europe

at Charlotte Tilbury Beauty

• Job title: PR Manager, North Europe
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, United Kingdom

About the role

• PR Manager responsible for day-to-day PR activities in Northern Europe for beauty brand Charlotte Tilbury. Leading strategies and local PR agencies to enhance brand awareness and sales growth.

Responsibilities

• Develop strategies and exceptional PR plans that can be executed locally to grow brand awareness of Charlotte Tilbury (person and brand) amongst targeted audiences.
• Lead, inspire and empower a high-performing team to achieve exceptional results.
• Promote and respect core brand values and work closely with all departments (including commercial, digital, training & education, NPD, global and marketing) and external partners to deliver integrated campaigns and relevant content.
• Deliver plans for securing and utilising celebrity and digital influencer credentials along with VIP.
• Collaborate closely with global PR team and local marketing teams to devise and deliver record breaking activity for each new launch (product or region).
• Work with retailers to bring our own strategy to life with their PR teams, bringing retailer comms on the brand journey.
• Create and execute strategies and plans to support brand launches including NPD, new markets and campaigns - driving brand pillars and delivering on key objectives, including but not limited to press coverage, influencer partnerships, gifting, mailers and eventing.
• Guide local agencies to develop and secure consistent, regular, quality and on-Brand advocacy (print, .com, broadcast and social) across all key advocacy outlets with key focus on ROI.
• Manage planning, execution and delivery of core Charlotte Tilbury spokesperson opportunities, profiling key members of the through 121 interviews with top tier press. Work alongside agencies to secure interviews, gather and vet questions, create briefing template and chaperone interview, sharing transcripts afterwards and remaining close until coverage is published.
• Develop the local paid & organic strategy alongside the team for influencers, ranging from macro to micro.
• Plan and execute local and international press and influencer trips to the highest standard, delivering strong ROI and creating noise and buzz within the PR industry.
• Work closely with the commercial teams to build retailer relationships, develop, and execute plans to boost retailer moments.

Requirements

• Ideally, you have strong, demonstrable experience within PR, either from Beauty/Fashion or agency side.
• You are experienced in devising and implementing strategic plans with creative flair and ideation.
• Excellent leadership, team management and communication skills. You know how to help your team see and be excited by what's possible!
• Ability to work under pressure, prioritise effectively, creative and solution oriented, with a results driven mindset.
• Solutions focused with the ability to motivate and inspire your team and agencies who you oversee!
• Experienced in managing budgets and trackers.
• Adept at managing multiple stakeholders. You have great relationship-building skills with the ability to network at all levels and influence up with ease!
• You can create an open and collaborative environment to work in, be flexible, adaptable and have a willingness to learn.
• You are able to navigate and negotiate around obstacles, you can pivot with ease, highly organised and know how to manage difficult conversations.
• Passionate about stories and current affairs, with a finger on the pulse of social and news trends. Strong writing skills and a creative flair when sharing round ups and presentations, editing, proof-reading or fact checking.
• Hands on practical approach, willing to get ‘stuck in’ when necessary!
• Please note, you need to be flexible and able to travel across the EU region as and when needed.

Benefits

• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
• We’re a hybrid model with flexibility, allowing you to work how best suits you
• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
• Financial security and planning with our pension and life assurance for all
• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
• Bring your furry friend to work with you on our allocated dog-friendly days and spaces
• And not to forget our generous product discount and gifting!