SVP, Group Creative Director at Edelman, leading creative strategies for top retail clients and driving innovative marketing efforts to reshape client narratives.
About the role
- Creative Director leading and elevating CertifID's brand in fintech and cybersecurity. Directing creative vision and execution across various media and campaigns.
Responsibilities
- Own and evolve CertifID’s visual identity and brand system across channels (web, social, campaigns, events, paid media, sales enablement). Ensure clarity, consistency, and distinctiveness.
- Translate business and marketing goals into compelling creative strategies, concepts, and stories that differentiate CertifID in fintech/cybersecurity and real estate.
- Partner with marketing to concept, storyboard, art direct, and ship launch campaigns and always-on programs with a consistent narrative from top-of-funnel through lifecycle.
- Lead motion design and video from storyboard to delivery. Create or direct animation, title design, explainers, product-adjacent demos, and social-first short-form.
- Oversee and contribute to the creation of high-quality visuals, presentations, sales collateral, event assets, and thought leadership content.
- Maintain and expand brand guidelines, component libraries, and templates to scale creative quality and speed.
- Run creative reviews and feedback loops that raise craft quality and ensure on-time delivery.
- Collaborate with marketing, sales, execs, and product partners; proactively connect dots across the business to anticipate needs and opportunities.
- Manage external creative partners and agencies when needed, including briefs, scopes, timelines, and quality control.
Requirements
- 7+ years in brand/visual design or art direction within B2B SaaS, agency, or related fields (a blend of in-house and agency experience is a plus).
- Portfolio demonstrating brand systems, campaign storytelling, motion design, and cross-channel execution. **Please include link.**
- Expertise with Adobe Creative Cloud and/or Figma; strong typography, layout, color, and composition.
- Hands-on motion skills (After Effects or similar) and experience directing video and animation.
- Experience crafting storyboards and managing production from concept through delivery.
- Ability to connect creative strategy to business objectives, prioritizing impact and clarity.
- Comfort presenting to executives and partnering across marketing, sales, and product.
- Experience designing physical deliverables, including event booth graphics, large-format signage, and printed collateral.
- Self-directed with strong organization, able to toggle between strategic direction and hands-on creation in a fast-moving environment.
- Experience managing agencies or freelancers and holding vendors to a high-quality bar.
Benefits
- Flexible vacation
- 12 company-paid holidays
- 10 paid sick days
- No work on your birthday
- Health, dental, and vision Insurance (including a $0 option)
- 401(k) with matching, and no waiting period
- Equity
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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