Software Engineer focused on transforming software development with AI technologies at Fidelity. Collaborating in a diverse team to leverage innovation and continuous learning.
About the role
- Software Engineer executing data governance and validation support for Google Analytics products at Caterpillar. Collaborating with development teams to ensure effective tracking and data quality.
Responsibilities
- Execute data governance/quality and implementation execution, validation support, training, and strategy support for Google Analytics (GA) 360 Suite of products
- Support to site development teams
- Setting up tracking as per needs for specific enterprise objectives, platform/system architecture and account design
- GA Attribute collection set up for Cross site/domain clickstream data collection
- User id (known contact) journey path collection
- Enhanced ecommerce for sales attribution
- Custom dimension and metrics collection for expanded analysis capabilities
- Event/behaviour tracking
- Referral exclusion execution for improved data quality for users crossing enterprise sites
- Data auditing, goal configuration for enterprise KPIs
- GTM tag and trigger configurations
- 3rd party integrations with additional Caterpillar purchased platforms
- Server-Side tracking execution
- Integration and use of Google and third-party related APIs
Requirements
- Bachelor's degree in a technical field such as computer engineering or related field required
- 3+ years of relevant experience
- Proficiency with HTML, CSS, JavaScript and the document object model related to analytics tagging with Google Tag Manager
- Advanced Implementation Experience in GTM
- Working Knowledge on GA4 Interface
- Knowledge of SQL for data science analysis and reporting
- Cookie consent management experience (One Trust) related to Google marketing platform data collection
- Experience demonstrating analytical capabilities to various levels of leadership
- Experience with Digital Marketing technologies, including campaign tracking and Salesforce Sales Cloud and Marketing Cloud
- GA4 implementation for Mobile Sites and implementation
Benefits
- Professional growth opportunities
- Leadership programs
- Commitment to employee culture and values
Job title
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Experience level
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Not specified
Degree requirement
Tech skills
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