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About the role
- Manager of Marketing Analytics optimizing marketing performance across channels for Catalyst Brands. Analyzing data for actionable insights and supporting measurement initiatives.
Responsibilities
- Analyze performance across marketing channels including paid media, digital marketing, and other marketing initiatives.
- Monitor campaign performance using analytics platforms such as Google Analytics and media platform reporting tools.
- Identify trends, opportunities, and insights to help optimize marketing performance.
- Develop reporting and dashboards to provide visibility into marketing performance.
- Support broader marketing measurement initiatives, including Marketing Mix Modeling (MMM) and incrementality testing.
- Coordinate with external partners, media agencies, and internal teams to gather data and inputs needed for measurement initiatives.
- Assist in reviewing and summarizing measurement outputs to help inform marketing planning and optimization.
- Support the coordination and analysis of incrementality and lift testing across marketing channels.
- Work with marketing and media teams to evaluate test results and identify opportunities to improve campaign effectiveness.
- Contribute to a test-and-learn approach to marketing performance improvement.
- Monitor campaign tracking and measurement signals across marketing platforms.
- Partner with internal teams to ensure campaigns are properly tracked and measurable.
- Identify data quality issues or measurement gaps and work with stakeholders to address them.
- Share marketing performance insights with internal teams including marketing, media, and leadership stakeholders.
- Translate analytical findings into clear, actionable summaries.
- Collaborate with agency partners and internal teams to support data-driven marketing decisions.
Requirements
- 3–5+ years of experience in marketing analytics, media analytics, or digital performance analysis.
- Experience analyzing marketing performance using tools such as Google Analytics and media platform reporting.
- Familiarity with marketing measurement approaches such as attribution, Marketing Mix Modeling (MMM), or incrementality testing.
- Strong analytical and problem-solving skills with the ability to interpret data and summarize insights.
- Experience working cross-functionally with marketing and analytics teams.
- Strong communication skills with the ability to present insights clearly.
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