Assisting in store operations and customer service while developing Store Associates at Dollar Tree. Aiming for positive customer experiences and effective store management processes.
About the role
- Manager of Digital Analytics responsible for guiding ecommerce data insights and strategies. Leading analytics efforts using Adobe tools to enhance customer-centric retailing.
Responsibilities
- Serve as a SME in digital analytics spanning Web, Mobile, Social, Email and Media
- Mentor team-members and develop a strong foundation of data-driven decision making within the team
- Utilize Clickstream data, Adobe Analytics, Tableau and Snowflake to automate reporting & insights
- Provide insights and actionable recommendations that drive site experience and optimize other KPI’s
- Work collaboratively with cross-functional teams and internal stakeholders to understand their needs, translate business requirements into data requirements, and provide them reporting and analytics support
- Collaborate with the e-commerce, merchandizing, marketing, and analytics teams in the design and measurement of all initiatives
- Identify key metrics and tracking requirements for all digital commerce channels, including website, email/push, and mobile apps.
- Deliver proactive insights to drive business using clear storytelling and be a proponent of data-oriented decision making
- Analyze and interpret data from multiple sources using cloud data warehouse platforms to identify trends, patterns, and opportunities for optimization and growth in digital sales revenue.
- Manage the company's digital analytics tools and ensures accurate tracking and data collection.
Requirements
- Bachelor’s degree in Statistics, Analytics, Computer Science, Economics, Marketing, Engineering, Mathematics, Finance (Master’s degree preferred)
- 5+ years of hands-on experience using Adobe Analytics, SQL and Tableau
- 3+ years of experience leading a digital analytics team
- Ability to convey complex technical concepts to non-technical audience
- In-depth understanding of common web/e-commerce metrics and definitions
- Demonstrates an ability to think outside the box and take initiative upon themselves to solve problems as they arise
- Excellent communication and oral presentation skills
- Experience in retail and/or e-commerce highly preferred.
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