Marketing & Communication Specialist at Nextensa, focusing on lead generation and content strategies for Tour & Taxis. Overseeing digital marketing and brand alignment while managing multiple projects.
Responsibilities
Develop and implement the general communication and marketing plan for Tour & Taxis
Drive lead generation and nurturing across different channels
Manage and optimize digital marketing activities (website, SEO/SEA, paid campaigns)
Plan and execute newsletter campaigns and email marketing flows
Manage website content and continuously improve user experience and performance
Create and coordinate content across channels (website, social media, newsletters, press)
Coordinate campaigns to promote events, venues, and initiatives
Ensure consistent messaging and brand alignment
Monitor performance of campaigns and channels
Translate data into insights and actionable improvements
Track and report on key KPIs
Taking ownership of administrative tasks to keep marketing operations running smoothly.
Requirements
+10 years of experience in marketing and/or communication
A degree in marketing, communications, or equivalent experience.
Strong writing and content skills
Hands-on and able to manage projects independently
Well-organized and able to handle multiple priorities
Critical and solution-oriented mindset
Comfortable working with internal stakeholders and external partners
Knowledge of digital marketing (SEO, social media, analytics, email mkt)
Knowledge of graphic design tools (Adobe InDesign, Illustrator)
A keen interest in culture, events, real estate, and urban development.
Benefits
A dynamic role in which you actively contribute to the digital and brand strategy of Tour & Taxis.
A varied range of tasks with room for initiative, creativity and growth.
An inspiring workplace at the iconic Tour & Taxis site.
A competitive salary with attractive fringe benefits.
Real career opportunities within marketing and digital strategy.
This is an on-site role so you can fully experience the energy of Tour & Taxis.
After 6 months: possibility of working from home 2 days a week.
Job title
Marketing & Communication Specialist – Tour & Taxis
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