Trade Marketing Specialist leading development and execution of Canon’s marketing programs for consumer products. Maximizing category performance through retail collaboration and brand initiatives.
Responsibilities
Lead the development and execution of an integrated trade marketing program and campaigns that maximise category performance and deliver on objectives across Canon Oceania
Build awareness and preference for Canon campaigns, products and promotions among retailers (head office, store owners) and retail staff
Increase visibility, elevate the retail experience and drive conversion of Canon products and promotions across all retail touchpoints, including in‑store, online and retailer advertising
Oversee Canon’s brand and product representation in store, including displays, segmentation and point‑of‑sale materials
Manage point‑of‑sale and digital campaign assets from creative development and production through to merchandising execution
Act as the subject matter expert on in‑store conversion and retail experience
Champion alignment between Sales and Marketing to ensure both functions operate as a cohesive unit, leveraging all 4Ps and communication levers to drive conversion and margin
Requirements
2+ years’ marketing experience, ideally including trade marketing or agency exposure
Proven ability to manage large‑scale projects and meet stakeholder expectations
Hands‑on experience designing and delivering customer‑centric marketing and trade programs
Self‑starter who thrives in environments with ambiguity
Experience working within retail or FMCG businesses and collaborating across multiple teams
Benefits
Free parking at Canon’s Macquarie Park location
Bonus Leave including Birthday leave, Canon Day leave, Kyosei Day
Training and development opportunities to help you bring your goals to life
Wellbeing benefits, including everything from discounted health insurance to flu vaccines to confidential counselling
Canon products offered at discounted rates
Education assistance to support the cost of any external training that gives you new skills for your job
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