Chargé de Communication Digitale for Dans nos Cœurs, a major player in the funeral sector. Engaging with digital communication and marketing strategies in a supportive team environment.
About the role
- External Communications Specialist at Advocate Health developing communications strategies and executing campaigns. Collaborating with leadership to enhance public perception through storytelling and media strategies.
Responsibilities
- Collaborate with reputation and external communications leadership to develop measurable proactive and reactive external communications tactics and execute the tactics in collaboration with the rest of the external communications team.
- Collaborate with reputation and external communications leadership to recommend and execute tactics that identify and cultivate meaningful recognition opportunities that will reaffirm Advocate Health’s leadership role in areas of differentiation within the health industry, driving the influence of Advocate Health as a key national voice in the industry.
- Create communications plans, often as part of integrated marketing campaigns, that support organization and business goals but also protect and enhance the reputation of the Advocate Health and related brands.
- Track and provide recommendations to leadership around emerging trends, potential industry issues and/or brand reputation risks, developing reactive action plans and responses as needed.
- Identify, draft and execute content creation tactics as part of the approved communications plan, including but not limited to, consumer communications, news releases, pitches, blogs, opinion editorials, talking points, annual reports, thought leadership articles, etc.
- Identify and cultivate critical relationships with trade reporters, key local, regional, national media outlets and influencers to facilitate relationship building resulting in positive earned media coverage.
- Monitor and provide executive summaries and reports of media related to customers, competitors and the industry.
- Support reputation and external communications team with priority projects, communications plans and tactics as needed based on need within the department.
- Work cross-functionally to craft communications plans that influence the thinking and behavior of key audiences and thoughtfully promote Advocate Health and its family of brands.
Requirements
- Bachelor’s degree in communications, journalism, public relations, marketing, advertising or other business-related field, or bachelor’s degree combined with relevant experience.
- 5+ years of experience in Communications, Marketing, Journalism or other business-related field, including experience recommending and executing comprehensive communications strategies.
- Ability to develop communications and public relations strategies and tactics and effectively communicate recommendations to external communications leadership, under the guidance of external communications leadership.
- Proactive, independent and takes initiative with consistent follow through.
- Results-oriented. Superb communication skills, verbal and written, conducted in a timely manner.
- Superior time management skills, with capability of working with and meeting deadlines.
- Ability to handle tasks and complete work accurately and within a short timeframe.
- Strategic thinker with an ability to assess complex, competitive issues and situations and to work in a team environment on initiatives that drive business results.
Benefits
- Paid Time Off programs
- Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
- Flexible Spending Accounts for eligible health care and dependent care expenses
- Family benefits such as adoption assistance and paid parental leave
- Defined contribution retirement plans with employer match and other financial wellness programs
- Educational Assistance Program
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