Product & Customer Marketing Manager shaping product positioning and driving growth at SourceWhale. Oversee product marketing strategies while collaborating with sales and customer success teams.
MA
Hybrid Marketing Analytics, Trends Specialist
Posted 4 months ago
About the role
- Thought Leadership Development Analyst creating data-driven content to position the organization as an industry leader. Collaborating across data sources to deliver insights and strengthen client relationships.
Responsibilities
- As a Thought Leadership Development Analyst, you will be responsible for creating impactful, data-driven content that positions the organization as an industry leader.
- Your role combines analytics, storytelling, and strategic thinking to deliver insights that inspire action and strengthen client relationships.
- You will work across multiple data sources—internal and external—to uncover trends, craft compelling narratives, and develop materials such as presentations, white papers, and executive briefs.
- This position requires a balance of big-picture vision and detail-oriented analysis, transforming complex data into actionable insights that resonate with business priorities.
- Blend analytical rigor with storytelling to produce insights that drive engagement and position the company as a trusted advisor.
- Identify emerging trends and client challenges to develop forward-looking narratives.
- Conduct primary and secondary research using market intelligence and internal data.
- Translate complex analysis into clear, actionable insights tailored to specific industries or strategic initiatives.
- Create visually engaging content: presentations, white papers, and executive briefs.
- Measure the impact of thought leadership initiatives on client engagement and brand perception.
Requirements
- Bachelor’s degree in Business, Economics, Statistics, or Marketing; advanced degree is a plus.
- 3+ years of experience in marketing, analytics, or market research (preferably in Consumer-Packaged Goods or related industries).
- Proficiency in advanced analytics, reporting, and visualization tools (Power BI, Tableau).
- Strong communication and storytelling skills.
- High level of English (written and spoken).
- Knowledge of market dynamics and consumer/shopper behavior is preferred.
Benefits
- Not specified
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