Community Management & E - commerce Intern connecting Fler with its community for enhancing customer experience. Supporting operational processes and gaining startup insights.
About the role
- Ecommerce Manager driving digital shopping experience for a fast-growing pet gear company. Owning ecommerce strategy, website optimization, and performance analysis to achieve growth.
Responsibilities
- Own and execute the ecommerce strategy to achieve revenue and growth targets, while monitoring and optimizing key metrics (AOV, CVR, bounce rate, return rate, and discount rate).
- Responsible for tracking ecommerce performance metrics and sharing actionable insights with the DTC team.
- Use data to analyze the customer journey and site behaviour.
- Identify pain points and own site optimization strategies, including A/B testing, product merchandising, landing page optimization, and UX improvements.
- Work cross-functionally with customer experience, marketing and external development agency partners to deliver site enhancements and new features.
- Own the budgeting for these digital development projects, ensuring smart investment decisions that maximize return and support the overall Ecommerce strategy.
- Support the promotional strategy from planning and execution to post-campaign analysis.
- Support product launches, seasonal campaigns, and other key initiatives that drive sales and engagement.
- Partner with cross-functional teams to ensure product availability and seamless fulfillment.
- Lead SEO initiatives in partnership with internal stakeholders and external agencies to boost organic traffic and improve search visibility.
Requirements
- 4 - 6+ years of ecommerce experience in a DTC or consumer brand environment
- Proficiency in ecommerce platforms (Shopify preferred) supporting tools for performance analytics, attribution, AI merchandising, and A/B testing (e.g., Triple Whale, Google Analytics).
- Strong analytical mindset with a passion for data-driven decision making
- Experience owning ecommerce merchandising, A/B testing, site enhancements and promotional calendars
- Proven track record in improving conversion rates, user experience, and organic traffic
- Experience in supporting ecommerce product management and planning, including assortment strategy, demand forecasting, and inventory optimization
- Comfort working cross-functionally and managing external partners/agencies
- Experience managing budgets and working within development or growth roadmaps
Benefits
- Competitive salary based on experience with full benefits
- 3 weeks’ vacation to start
- Annual wellness stipend to support your mental and physical well-being
- Company-wide PTO and personal days
- Employee product discounts
- Dynamic office culture with many dogs in the heart of Toronto
- Hybrid work environment, with one day in office weekly (note this may evolve over time)
- A thoughtful, fun, and collaborative culture - where your ideas are heard and impact is real
- A fast-paced, mission-driven environment where you’ll learn, grow, and make your mark
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