Hybrid SEO Authority Analyst

at Cadastra

• Job title: SEO Authority Analyst
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Porto Alegre, Brazil

About the role

• SEO Authority Analyst managing reputation and authority building for organic search performance at Cadastra. Collaborating on strategies to enhance online visibility and content competitiveness.

Responsibilities

• Lead reputation and authority-building efforts focused on improving organic search performance.
• Conduct audits and diagnostics of clients’ sites’ internal and external linking according to SEO best practices.
• Orchestrate and refine production of SEO/GEO-optimized content using AI tools.
• Identify opportunities and propose, plan, and execute Link Building and Digital PR initiatives.
• Analyze results and prepare reports on recommended implementations and actions taken.
• Collaborate with content analysts to develop integrated strategies and with strategists to ensure efforts are focused on the project’s target keywords.
• Develop content plans aligned with project strategy and goals, client briefings and challenges, and audit findings.
• Contribute to Link Building strategy by recommending, producing, and developing unique assets in line with the content plan.
• Monitor search trends and trending topics to identify opportunities.
• Share knowledge with the team.
• Demonstrate strong command of SEO metrics.
• Measure the results and impact of implemented actions.

Requirements

• Bachelor’s degree in Marketing, Journalism, Advertising, or other Communications-related fields.
• Knowledge of on-page and off-page SEO factors, with an emphasis on authority building.
• Experience with GA4, Google Trends, Google Search Console, Ahrefs, Screaming Frog, and Link Building/Digital PR tools.
• Experience creating presentations and spreadsheets (Microsoft Office or Google Workspace).
• Strong logical reasoning and analytical skills.
• Familiarity with generative AI and/or an interest in innovations in content production is a plus.
• Skills in developing automations using AI tools are an advantage.
• Organization and method: able to organize tasks and prioritize what’s relevant based on the area’s or client’s needs.
• Problem solving: seeks to understand the current situation or problem from micro to macro, proposes solutions, assesses risks, and validates practical application with leadership.
• Adaptability: able to adjust to different scenarios, comfortable with change, and willing to work with new tools, technologies, diverse people, or new projects.
• Initiative: takes end-to-end responsibility for deliverables, asks questions when unclear, and reaches out to leadership or colleagues when help is needed to move a task forward.
• Empathy: treats everyone respectfully, considering individual differences (race, gender, sexual orientation, disability, physical appearance, body size, religion, or nationality), and is open to understanding others’ perspectives and feelings, especially in difficult situations.

Benefits

• Meal and grocery allowance on FLASH card 🥗
• Home office allowance on FLASH card 💳
• Health plan according to your location 🩺
• Dental plan according to your location 🦷
• Birthday day off + amount loaded to FLASH card 🎉
• Extended maternity and paternity leave 🍼
• Profit sharing (PLR) 💰
• Life insurance 🧡
• Childcare assistance 👶
• Referral bonus 💰
• Transportation voucher 🚍
• Clude | Health platform 🩺
• Total Pass 🏋🏽‍♀️