Hybrid SEO Analyst

at Cadastra

• Job title: SEO Analyst
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• SEO Analyst responsible for developing SEO strategies at Cadastra, improving organic performance. Collaborating with clients and internal teams to implement and evaluate results.

Responsibilities

• Management and strategy of SEO, GEO, and ASO projects with a focus on improving organic search performance;
• Quantitative and qualitative analysis of metrics and results using analytics tools (Google Analytics and Adobe Analytics);
• Quantitative and qualitative analysis of metrics and results using domain-specific tools such as Google Search Console, Ahrefs, and Screaming Frog;
• Management, research, and monitoring of the evolution of keyword rankings;
• Build reports and present project results, analyses, and strategic materials to clients;
• Act as the project's strategist, orchestrating actions across Technology, Content, Reputation, and Experience, and developing tactical deliverables in each area to improve clients' organic results;
• Act as the primary client contact, responsible for projects: setting goals and deadlines, addressing requests with a results-driven focus, and promoting an SEO culture across client touchpoints.

Requirements

• Bachelor's degree in Journalism, Advertising, Public Relations, Business Administration, or related fields;
• Experience with analytics tools such as GA4 and Adobe Analytics;
• Strong knowledge of On-page and Off-page SEO factors;
• Knowledge of ASO (App Store Optimization) and GEO (Generative Engine Optimization) strategies;
• Experience with Google Search Console;
• Familiarity with tools such as SEMrush, Ahrefs, and Screaming Frog;
• Understanding of best practices for using AI in SEO, as well as emerging technologies that impact search behavior (e.g., Gemini, ChatGPT);
• Strong experience creating presentations and spreadsheets (Microsoft Office or Google Workspace);
• Knowledge of agile methodologies is a plus.
• Experience and skills in developing automations using AI tools is a plus.

Benefits

• Meal and grocery allowance on the FLASH card 🥗
• Home office allowance on the FLASH card 💳
• Health plan according to your location 🩺
• Dental plan according to your location 🦷
• Birthday day off + amount deposited on the FLASH card 🎉
• Extended maternity and paternity leave 🍼
• Profit-sharing (PLR) 💰
• Life insurance 🧡
• Childcare assistance 👶
• Referral bonus 💰
• Transportation voucher 🚍
• Clude | Health platform 🩺
• Total Pass (fitness benefits) 🏋🏽‍♀️
• Partnership with FECAP – 10% to 20% discounts on Undergraduate, Postgraduate, MBA and Master's courses 🎓