Hybrid Lead UI – Visual Designer

Posted 24 minutes ago

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About the role

  • Lead UI / Visual Designer at bsport, shaping visual brand and UI direction for a tech partner. Collaborating across teams to elevate product and brand identity in a fast-paced environment.

Responsibilities

  • Own and evolve bsport’s visual brand values and design language across Product and Marketing, ensuring consistency and excellence across all customer touchpoints
  • Define, document, and govern visual design guidelines spanning UI, brand, marketing, and campaigns
  • Lead the visual direction of bsport’s design system, partnering closely with Product Designers to ensure scalability, cohesion, and high-quality execution
  • Raise the bar for UI quality, delivering advanced visual design across layout, typography, color, iconography, illustration, and motion
  • Act as a tastemaker and opinionated craft leader, setting a clear visual point of view and advocating for strong design standards
  • Drive alignment across varied stakeholders, balancing brand, product, marketing, and business needs while maintaining visual integrity
  • Collaborate closely with Product Designers, User Researchers, Content Designers, Marketers, and Engineers to deliver cohesive, user-centred experiences
  • Contribute to and shape brand campaigns, marketing initiatives, and visual storytelling across channels
  • Apply motion design and micro-interactions to enhance product usability and brand expression where it adds real value
  • Explore and adopt AI-powered design tools and workflows to improve quality, speed, and creative exploration
  • Clearly rationalise and communicate design decisions, connecting visual choices to user needs, brand positioning, and business outcomes
  • Balance creative intuition with analytical thinking, using insight, feedback, and data to continuously refine the visual experience
  • Work hands-on in a fast-paced startup environment, while helping shape long-term visual vision and direction

Requirements

  • Significant experience in UI and visual design, with a strong portfolio showcasing high-quality product UI, branding, and campaigns
  • Proven experience owning and evolving a visual brand across product and marketing, ideally across web and mobile
  • Strong experience working with design systems, particularly from a visual and brand-led perspective
  • Advanced proficiency in Figma, and various tools for brand and motion such as Adobe Creative Suite.
  • Design system fluency, having played a leading role; includes component libraries, tokens, and collaborative workflows.
  • Solid motion design skills, including interaction animations and micro-interactions
  • Experience working on SaaS products, ideally within a startup or scale-up environment
  • Comfort working alongside Product Designers, bringing a complementary visual and brand-focused perspective
  • Confidence influencing and aligning cross-functional stakeholders, even without direct authority
  • Ability to connect design decisions to business goals, user outcomes, and brand strategy
  • Strong English communication skills, with the ability to clearly explain, defend, and evolve design decisions
  • A balance of creative excellence and analytical thinking, informed by insight and feedback
  • Curiosity and openness to AI tools in visual design and design systems, with a willingness to experiment and adapt your practice
  • Experience participating in or leading user research, and translating insights into visual and UI decisions.

Benefits

  • Attractive compensation package
  • Competitive salary packages based on your experience and role.
  • Hybrid model with remote days to support balance and flexibility.
  • Enjoy up to 15 days of remote work from abroad each year.
  • We offer fully-funded Alan private health coverage so you can focus on what matters most.
  • Stay active with a specially discounted DIR gym membership.
  • Multicultural colleagues, after-work events, team-building & more.

Job title

Lead UI – Visual Designer

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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