Integrate and lead the Segmentation, Experience and Operations areas, promoting synergy between customer intelligence, relationship journey and operational execution, guiding teams with a SERVIR culture mindset.
Ensure the design and monitoring of the customer lifecycle, from activation through retention and post-sales, in partnership with the Commercial (Sales), Product and Marketing teams.
Oversee the execution of customer support operations, ensuring compliance, deadlines, quality and a positive experience across all touchpoints.
Work strategically on continuous improvement of the customer experience by consolidating feedback, metrics and opportunities for enhancement.
Consolidate and analyze journey, efficiency and satisfaction metrics (NPS, CSAT, persistency, service SLAs), ensuring data-driven decision making.
Ensure standardization and efficiency in operational processes to reduce rework and increase team productivity.
Support the development and evolution of segmentation models and strategic CRM, ensuring a unified customer view and personalized approaches.
Represent the voice of the customer in strategic forums, influencing corporate decisions based on evidence and real customer insights.
Promote governance and integration across service and support channels, ensuring consistency of messaging and quality in issue resolution.
Encourage innovation and automation of operational and customer service processes, in partnership with IT and other corporate areas.
Requirements
MBA or completed postgraduate degree.
Experience leading customer and operations teams.
Strong knowledge of CRM, customer analytics, customer journey and lifecycle management.
Knowledge of insurance operations, policy issuance/formalization, post-sales and service channels.
Experience in process modeling and continuous improvement.
Experience with digital transformation projects, automation and omnichannel customer experience.
Ability to analytically interpret business and customer experience metrics.
The following will be considered pluses/differentials:
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